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Did I Invite You Into My Inbox?

By
Services for Real Estate Pros with The PowerHouse Group 0467092

I'm sure there will be valid arguments on both sides of this issue, but this a growing problem for me and a number of other agents I've talked to recently.   

I'm sure we all get plenty of spam daily and my inbox is certainly no different.  Spammer's nationwide will continue to load our inboxes about anatomical enlargement drugs to business development seminars.   

But what about the spam we get from other agents.  Yes, I said spam.  A growing trend in my area is for agents to email blast hundreds or even thousands of agents advertising each new listing these agents receive.  I do understand the purpose but I have access to the MLS and can easily locate suitable properties without crowding my inbox with additional spam.  I don't fault agents for working hard on behalf of their seller clients, but how about some consideration for those of us who are spending more and more time deleting emails advertising properties in areas that I would seldom have a client interested.

Thankfully, my spam blocker is catching more of these each day, but I still thought it might be worthy of some discussion.  

Please let me know your thoughts pro and con.  Thanks.  

Mike Gambino
Prudential Patterson Realtors - Florissant, MO
GRI

Guy,

I agree that it can be a problem.  In my company I am certified as a Fine Home specialist, meaning I have sold properties in the upper 10% of the price margins for my area.  I now get e-mails from other Fine Homes certified agents from all over the country.  While it is nice to see homes in their area, it does not mean that I have buyers looking all over the country for those homes.  I also have their e-mail as a certified agent and can contact them if I need to.

To all those agents out there, if you need me e-mail me or call me and I will do the same for you, but please don't send me every listing you take.  I don't have the time or desire to view them all.

Mar 11, 2008 03:43 PM
Lisa Friedman
Alliance Realtors - Bedminster, NJ
Central New Jersey Real Estate
I hate the spam. If I had a buyer for their area, the house was priced right and in good condition, I would show it to any potential buyers through MLS. Sending spam that just gets deleted is a waste of their money and countless other people's time.
Mar 11, 2008 04:11 PM
Deborah Burns ~ Seattle Real Estate Agent
Realty Executives -BRIO - Seattle, WA

I think it is a waste of the listing agents money and time to send me listings that I have already seen for my clients on the mls, and receiving the eflyers is wasting my time...the time I take to delete them. 

If you are a listing agent, please save your marketing dollars for something more effective.

Mar 11, 2008 04:32 PM
Ruthmarie Hicks
Keller Williams NY Realty - 120 Bloomingdale Road #101, White Plains NY 10605 - White Plains, NY
Yeah, its a problem - and its getting worse. Just in general - my spam filter missed some 60 emails yesterday - time to upgrade. I'm getting quite a few of these a day and they are never opened.  I agree with everyone above me.  I have the MLS...I KNOW how to do a search. If I have a buyer, guess what I'm going to do?  That's right - search the MLS! So why are sending me this via email?  If it fits my clients criteria - and you listed it CORRECTLY - I will find it without the email!
Mar 12, 2008 02:57 AM
Brian Kreick
Willinger Real Estate - Wenatchee, WA
I delete those messages and don't open them.  It is wasting space in my inbox.
Mar 13, 2008 08:18 AM
Gene Wunderlich
1st Action Real Estate - Murrieta, CA
Realtor & Legislative Liaison
I've wondered about that too - how effective it is. It gets bumped into my 'suspected spam' file and deleted but I see tons of agents doing it. I guess it's so they can tell their sellers - wow, we're sending your info directly to 4 billion agents! A lot like newspaper advertising - the seller gets a warm fuzzy and nobody else cares.
Mar 13, 2008 08:46 AM
Lanre-"THE REAL ESTATE FARMER" Folayan
Samson Properties - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES
Guy - I can understand why real estate agents spam us with their listings. Besides,we have the buyers. However,like you said since we have access to the MLS,you can look up something if you are looking for it. But one agent actually sent me a flyer today with his picture on it. Did he expect me to print it out and pass out flyers with his name and info on it. Some people need to leave crack alone-LOL. Great post.
Mar 19, 2008 06:19 PM
Cindy Bryant
Redesign Etc. Home Staging - Houston, TX
"Houston Home Staging Pros"
Just out of curiosity, how do you feel about emails from home stagers?  Would you be more likely to look at a postcard, something that was dropped by your office, or an email?  Cindy
Mar 21, 2008 04:26 PM
Guy E. Gimenez
The PowerHouse Group - Austin, TX
ABR, CRS, GRI - Broker & Investor (512-731-5613)

Cindy - I don't mind getting snail mail or even an email occasionally, but with 8,000 agents in our area and a whole bunch of them jumping on the band wagon with these email blast companies, it get's overwhelming and only ads to my mailbox clutter.  With agents, I can view their listings at any given time by checking the MLS.  With stagers, I'd have to look at the yellow pages on google for a company.  If I receive snail mail (post card) from a stager, appraiser, surveyor, etc. I'll usually put it in a file for future reference. No need to do so with listed properties that I can access at any time.

Mar 22, 2008 09:34 AM
Richard Schardt
Keller Williams Realty - Kernersville, NC
Triad NC Real Estate

I agree with you, what is the point. Either they are close enough to our area that we can look them up in the MLS, or they are far enough away that for me anyway, I am not going to go that far out of my area to work. Yes it is a growing problem, and I too am diverting them to my junk file. The problem with that is now I may miss one I may want to see, maybe something I missed in the MLS. Can't win!

May 16, 2008 11:45 AM
Mindy & Jay Robbins
Robbins Real Estate - Dallas, TX
Expect Excellence from Robbins Real Estate

I think spam its out of control. I LOVE THE EMAILS THAT I GET THAT STATE I GAVE THEM MY EMAIL ADDRESS.  Oh no, I didnt get my email to a spammer... 

I got spam from an AR member this morning with this at the bottom "P.S. This is a one-time only email -- you are not in any database. However, if it makes you feel better, reply to this email with "Remove" in the subject line."

 

Jun 12, 2008 04:22 AM