I enjoyed the post and comments yesterday on Mark Moore's blog regarding, 'Who reads the Newspaper?' and I guess I would like to take that post further and continue it today with, 'Who is still advertising in the newspaper'?. We have been struggling with this question for the last six months...Two of our local competitors have pulled out completely from one of our local newspapers which has prompted our office to further consider what we are doing. We all know the stats from NAR and other places that show 6% of buyers first learned of the home they purchased through the newspaper...while the internet shows 24% and a REALTOR® 36%. In my state of New Hampshire the stats are even more extreme with only 3% from the newspaper and a whopping 47% from the internet.
We live/work in primarily a tourism area and some believe ( well, some agents around here anyway...) that because of our tourism market newspapers work due to all the visitors ( supposedly) picking up the paper to see what is happening locally.I am curious what some of you that sell real estate in tourism areas feel about your print advertising needs...does it work for you and are we a bit exempt from the NAR newspaper stats because of our tourist visitors? Even better: If any of you have visited the White Mountains of NH did YOU pick up the newspapers around here?
If there are enough replies I am actually hoping to use your responses in an upcoming marketing meeting we are having to help us decide our newspaper/magazine/print ad strategy this year.
What say you? :)
Thanks AR Community.
Sean
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