$395 Realty Firm's "Admin Fee": Junk or Legit?

Somebody must be reading this (actually 60 people a day) since this GREAT question came in from a customer on my regular blog. I would love to get Broker feedback on this one.

Q. My listing agent is taking commission plus a $395 administrative fee. What is the administrative fee all about?

Great question! Why didn't I think of that?
First of all I don't know what you mean by "taking." If you are telling me that you signed a listing agreement for a certain percentage and the $395 was NOT mentioned in there, and suddenly you are expected to pay it at the closing, I think your exact words should be "over my dead body."

Shameless plug: FranklyRealty.com has never charged an Administrative fee. I just never understood what it was. It is a junk fee, but allowed if you agree to it.

What is an administrative fee?

It is a fee that is supposed to cover "the cost of paper and tools, etc." Um, but don't they also get a BIG chunk of the commission too? Yes, so it is a fluff fee to increase revenue. A fee that is easy to slip past the client that might not know better, so why not charge it?

  • Thank God you have this Blog to get the inside scoop.
    Shameless plug #2 If you are smart, you'll sign up for future blogs to be emailed to you (at Blog.FranklyRealty.com bottom). I apologize for all these plugs on this particular blog, and I know blogs aren't supposed to be self promotional, but when 70% of the competition does shady stuff like this, I just can't contain myself.)
How do they get away with this fee 70% of the time?

While everyone knows there is competition for which agent you pick, there is another round of competition that you might not know about. It is the competition amongst brokerage firms to get the top producing agents to work for them. Different firms have different split structures. Some start with 50% going to the firm and 50% going to the agent (and they need an admin on top of that, give me a break!). And this 50/50 split is for deals that the agent finds on their own! It drops even more if the firm gave them the deals. And it cuts in HALF for the first couple of deals since a mentor gets a portion. Yes, a new agent can get as low as 20% of the commission, I saw it in real life. A friend/new Realtor walked out with a $2,100 check on a $10,000 commission that she brought to the firm. And you all though we had it easy!!

So one way firms lure agents in is with more competitive splits. Some firms recruit newbies at 50% splits, and some take experienced agents and only charge 5%, plus "desk fees." But wait. They have to make money somehow.

So many firms started with "admin" fees to subsidize the brokers (because the agents wanted higher splits) and now they also do it with ABA's (see Blog: "Affiliated Business" or Illegal Kickbacks?) So one could say that the brokerages didn't need to charge that if the agent split was lower and more profitable. So while the agent pitches it as "oh the broker charges that, I can't do anything about it," they in the meantime are charged less by the broker. So indirectly that admin fee goes to the agent, in the form of lower fees to the them. Have I confused you yet?
    Here is how the conversation probably started:
  • Agent: Dear Broker, I need a better split.
  • Broker: But I'm not making enough money at this rate.
  • Agent: Do better or I will leave.
  • Broker: Hold on, I'll give you a better split but you will have to pass on a $395 fee to your clients that would go directly to us.
  • Agent: Deal! Where do I sign?
  • Agent to Client: Oh, that Admin fee is for the broker to cover costs of doing business.
  • Client: Um, ok.
  • Client's friend: You should have read Blog.FranklyRealty.com
How common is the Admin Fee and where should I look for it?

I spoke to 2 closing companies. Both agreed that the range was from $195 to $395 and they were on 70% of closings, and they were on both the listing side AND the buying side. I had never seen them on the buying agent side, news to me. Heck, maybe I should start charging this!

What can you do?

  • Net everything out. If your listing agent is charging x% plus $395. Also question it and see their recorded pitch.
  • If you never signed anything allowing that fee, make the agent eat it. This is like a lender giving you a good faith estimate and suddenly adding an admin fee.
  • It is up to you if you wish to ask for the fee to be waived if it WAS disclosed. I go back and forth on the ethics behind this since you DID agree to it. But maybe you were tricked into it? One closing company told me that 10% of agents eat this fee since some are embarrassed by the fee and sometimes because a customer won't pay it.
  • Pick a firm that doesn't nickel and dime you. If they are pulling this fast one on you, what else are they pulling?
Again, they might say, "it is for the cost of paper and tools, etc." Your response is, "Out of this $10,000 commission, don't they already get a large portion? I won't pay that fee."

Consumers, good luck and let me know how it goes! Brokers and agents, please post your take on this.

- Written by Frank Borges LL0SA- Broker/Owner FranklyRealty.com
703-827-4OO6 Please report all typos, I don't like looking stupid. If you like this post, sign up for new blogs daily on blog.franklyrealty.com.
 

9 Comments on $395 Realty Firm's "Admin Fee": Junk or Legit?

Only 1 company in my area uses them 195.00 and if I know I am competeing with them I use it against them.

02/05/2007 01:37 PM by James Gordon REALTOR® PBD SRS (Sibcy Cline Realtors®)


Funny you say $395 because that was the number of my last brokerage's "Admin Fee".  Factor in my split, the admin and an additional 3% of my GCI for marketing and I got to the point where I was saying "ARE YOU KIDDING ME?!?!?!"

02/06/2007 12:06 AM by Renee Burrows - Las Vegas NV Real Estate (Nevada Realty Solutions)


I know it is here, and have done business with agents from firms that have it, but haven't seen it.  I think the producers negotiate their way past it.

 

02/06/2007 06:25 AM by Mike Jaquish Keller Williams Realty, Cary, NC (Keller Williams Realty)


Frank:  You picked another great topic.  As a title agent we now have to be really careful with commission statements.  Normally having one statement from each office was sufficient - listing and selling, if a co-broke.  We had a closing two months ago where the listing agent and selling agent worked for the same office and each were charging an addtional fee put disclosed it on separate commission statements.  Our HUD preparer only picked up one thinking the other sheet was redundant.  I ended up eating a $250 fee because we missed it.

I am a free market person and so I don't begrudge anybody the right to pick up any legal fee.  I DO have a problem with the practice when you consider it in the big picture of ABAs and kickbacks and the pressure for title agents and lenders to eat fees to make a deal work. 

This is part of the mob-like environment that has developed.  I think individually, transaction per transaction, an agent or broker may justify additional fees and, "frankly", who cares as long as the customer was given a chance to shop for services and decided to deal with this company. 

But when you consider that the real estate industry has pressured lenders and title insurers into revenue sharing arrangements, legal and illegal, taking from them a portion of their truly hard earned wages, under the guise of reducing costs to the consumer, then you see the real estate industry inventing new fees to charge consumers, you have to ask what the hey?  [I know that's a real long sentence.]  Anyway, you get my drift.

02/06/2007 08:17 AM by Diane Cipa (The Closing Specialists®)


Frank,

Interesting, very interesting.  I've not experienced this or even heard of it until now.

Lucky :)

02/06/2007 11:10 AM by Lucky Lang, Davenport, Iowa Real Estate (Mel Foster Company)


Lucky, you don't have ANY "admin" fees in your area? How oh how is your parent company able to exist (joke).    

02/06/2007 11:15 AM by Northern Virginia Homes - FRANKLY REAL ESTATE Inc


They are not allowed in Arizona - last time I checked.  Seems like a pointless exercise in complicating the accounting - for client and broker alike.

02/06/2007 11:26 AM by Tony Marriott, Associate Broker, CRP, CLHMS, CRB, CRS ~~ Phoenix Arizona (Keller Williams Realty Professional Partners)


I don't charge them but many companies in my area do. They also charge the selling broker. The co-broke in the MLS will read 3%-$295. 

02/06/2007 08:51 PM by Bryant Tutas-Tutas Towne Realty, Inc


the largest franchise in Ohio charges these "junk fees" on all their sides.  Buyer's and Seller's.  It is a HUGE revenue stream for them with over 40,000 (Estimate) sides a year at $195 = almost $8MILLION.  People need to wake up and realize this is an unneccesary fee, no matter what it is called.  Oh they call it a GARP Fee

07/10/2007 11:02 PM by Brian Miecznikowski (Keller Williams Greater Columbus Realty)


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Real Estate Brokerage: Northern Virginia Homes - FRANKLY REAL ESTATE Inc
FRANK LL0SA- Northern Virginia Broker .:. FranklyRealty.com
Arlington, VA
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