The first rule of promoting anything in today's advertising smorgasbord is branding. Branding is what, in theory, gives us instant recognition with a product.  So when we see the little Mercedes Benz logo, which is also the hood ornament on their cars, we have an automatic response to it, we know it is Mercedes and we immediately think luxury, quality, value.  Effective branding does a powerhouse job. 

Effective branding:

Delivers your message clearly
Confirms your credibility
Connects your target prospects emotionally
Motivates your target audience
Concretes User Loyalty

These are basic rules of marketing, but do they apply to self promotion?  Absolutely!

In fact if you aren't applying these rules to your self promotion market strategy you are probably wasting time and resources.  When self promoting you need to brand yourself.

If done correctly it can actually be a fun experience.  Check back for the next installment when I provide easy tips for self branding.