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Would you let a homeowner do a voice over on your listing video??

By Michelle Finnamore

Home Stager with Toronto GTA, Alliston, Newmarket 416.928.2999

September 26, 2013 08:12 AM

Watch how agents Hilary Browning and Nick Humphries market 605 Runnymeade Road in Toronto.

Their marketing campaign introduces buyers to the home owners (truly heart warming!) and how great it is to live in this older, walkalble neighbourhoood where you know the shop keepers and they know you.

Nick and Hilary, it is a pleasure to work with professionals that know that a home is where your heart is. You bring the love of this home to the potential buyers. It won't be on the market long.

This home sold in 3 days, with multiple offers over list.

When you have a listing in Toronto and you need it staged and marketed call your Go To Girl...

Michelle Finnamore Finnamore Interiors

416.928.2999

RESA TOP TEN STAGER CANADA

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Women of Westchester Working Together

Women of Westchester Working Together - West Harrison, NY

Women helping Women get ahead

wow, this is a great approach. I love it. Very heart warming. Super job. - Debbie

Sep 28, 2013 10:29 PM

Michelle Finnamore

Toronto GTA, Alliston, Newmarket - Vaughan, ON

Preparing your property for sale

Hi Melissa, you might try asking here on AR for someone that might know someone that could do this in your area.

HI Kathy, thank you for the feature!!

HI Amanda and Jared, I agree that it is an authentic showing of the property and how much you might like to live in a neighbourhood within a city with over 2.65 million people.

Hi Jill thank you for stopping in to see this wonderful marketing video.

Hi Fernando, when you create your first one please post it so we can all see how it turned out.

Hi Women of Westchester! apparently there is an agent in Australia doing the same idea however, I have not seen that video yet.

Sep 29, 2013 12:16 AM

Elizabeth Weintraub Sacramento Broker

Elizabeth Anne Weintraub, Broker - Sacramento, CA

Put 40 years of experience to work for you

I have mixed feelings about it because most people want to buy a house, not somebody else's home. However, I have had a client do his own virtual tour and send me the link. He did a great job, so I used it.

Sep 29, 2013 02:45 AM

Michelle Finnamore

Toronto GTA, Alliston, Newmarket - Vaughan, ON

Preparing your property for sale

Hi Elizabeth, I have had a split of people saying that they would never have a home owner do a voice over. Overwhelmingly the opinion has been that, yes they would for a character home like this one.

It may not be for every type of home but for someone looking to live in a village atmosphere within a big city it seems that most people like this concept.

Sep 29, 2013 03:38 AM

Kim Peasley-Parker

AgentOwned Realty, Heritage Group, Inc. - Sumter, SC

That video is great!!! I absolutely love it.

Sep 29, 2013 04:08 AM

Michelle Finnamore

Toronto GTA, Alliston, Newmarket - Vaughan, ON

Preparing your property for sale

Hi Kim, thank you for taking the time to watch this video. It is outside the box for our area and it definitely had the desired effect with the buyers. It is so well done, not over the top, just speaking from the heart about a great neighbourhood.

Sep 29, 2013 04:13 AM

Rebecca Gaujot, Realtor®

Lewisburg, WV

Lewisburg WV, the go to agent for all real estate

Hi MIchelle, I also liked the video and like how the shops were brought into the video.

Sep 29, 2013 11:21 AM

Patricia Kennedy

RLAH@properties - Washington, DC

Home in the Capital

Michelle, I actually have had clients who work for NPR or who used to work for CBS news and were on air people. And yeah, I'd ask them to do voice-overs on any of my videos!

Sep 29, 2013 12:52 PM

Maureen Bray Portland OR Home Stager ~ Room Solutions Staging

Room Solutions Staging, Portland OR - Portland, OR

"Staging Consultations that Sell Portland Homes"

Hi Michelle ~ this technique is done in our area quite a bit, and if the sellers are prepped it can be a great marketing tool. I think it really depends on their energy and how well they can articulate the benefits of the home ... and the skill of the videographer is also really important!

Sep 29, 2013 01:12 PM

Marte Cliff

Marte Cliff Copywriting - Priest River, ID

Your real estate writer

Beautiful! Not all sellers could do it, of course, but this couple came across relaxed and natural. I agree that filming the shops and the park was a great idea.

Sep 29, 2013 04:22 PM

Michelle Finnamore

Toronto GTA, Alliston, Newmarket - Vaughan, ON

Preparing your property for sale

Hi Rebecca. It's such a quaint part of the city, the shops showed really well.

Hi Patricia. It definitely only works with people that are comfortable in front of cameras. The younger they are the better as they are accustomed to being videoed all the time now.

Hi Maureen. I agrre that whoever is speaking needs to be succinct for this idea to work.

Hi Marte. I would imagine that for the most part this was off the cuff with the main details discussed in advance.

Sep 29, 2013 11:40 PM

Charita Cadenhead

eXp Realty - Birmingham, AL

Serving Jefferson and Shelby Counties (Alabama)

I thought it was very tasteful and liked it.

Sep 30, 2013 02:22 AM

Michelle Finnamore

Toronto GTA, Alliston, Newmarket - Vaughan, ON

Preparing your property for sale

Hi Charita, that is what I liked about the couple, they were very sincere in their choice of words.

Sep 30, 2013 07:37 AM

Cindy Jones

Integrity Real Estate Group - Woodbridge, VA

Pentagon, Fort Belvoir & Quantico Real Estate News

I've seen similiar videos and find them to be quite appealing. Who better to talk about the advantages of their home than the current owners.

Sep 30, 2013 11:15 AM

Michelle Finnamore

Toronto GTA, Alliston, Newmarket - Vaughan, ON

Preparing your property for sale

Hi Cindy, I haven't seen a video like this one before so I am glad it turned out as professionally as it did.

Sep 30, 2013 10:00 PM

Lise Howe

Keller Williams Capital Properties - Washington, DC

Assoc. Broker in DC, MD, VA and attorney in DC

This was a great video- I am not sure whether you did the filming and splicing together yourself or did someone do it for you? I thought the sellers really made the video! Great job!

Oct 05, 2013 11:45 PM

Michelle Finnamore

Toronto GTA, Alliston, Newmarket - Vaughan, ON

Preparing your property for sale

HI Lise, the agent actually produced the video and did a superb job. This couple were the ideal couple to feature in this way. Reminded me of the movie When Harry Met Sally.

Oct 07, 2013 12:33 AM

Sandy Acevedo

951-290-8588 - Chino Hills, CA

RE/MAX Masters, Inland Empire Homes for Sale

Hi Michelle, this video is interesting and it came out well. Personally, I would not have the client do the voice over. We have to be so careful about what words can and can't be used, that the best practice would be for the agent to take care of it.

Oct 07, 2013 02:02 PM

Michelle Finnamore

Toronto GTA, Alliston, Newmarket - Vaughan, ON

Preparing your property for sale

Hi Sandy, so true in regards to how a property is described. I would think a well rehearsed script would need to be supplied to most home owners to use with suggested phrases to use.

Oct 07, 2013 09:37 PM

Inna Ivchenko

Barcode Properties - Encino, CA

Realtor® • GRI • HAFA • PSC Calabasas CA

Beautiful video, very well done( editing, light, photography, music, etc)! The homeowners' narrative is wonderful!

I think, it is one of the best house videos I've seen.

Oct 23, 2013 04:42 AM