Mr. Home Seller, I heard a rumor that you're thinking of selling your Crofton-area home. 

I understand you've been doing some research online, where you found an article advising home sellers to:

  • Sell your home yourself
  • List your home on the MLS for a few hundred dollars
  • Offer a big fat commission to the buyer's agent, maybe five or six percent, so they will sell your home instead of another

The guy who wrote that post had a lot of good ideas, in your opinion, and he must know what he's talking about.  After all, it was a very official looking website with an important-sounding name!

Okay, I understand how you feel and I applaud your taking the time to do some research to learn about the home sale process.   However, I disagree with some of the suggestions you read...

I won't debate the article point by point (unless you want me to when we get together in person), but I do want to ask you a few questions, Mr. Seller.  You see, real estate agents work very hard to make the sale of a home as smooth and pleasant as possible for their clients.  That makes it appear easy, but that's because agents handle all the details and problems that arise.  Without an experienced and well-trained agent, you could encounter some of the situations I've overcome in the past - it would be up to you, and you alone, to resolve them. 

 

 

Man with sign - istockphoto1.   Do you know how to get buyers to choose your home?

Do you know what it takes to sell a home during periods of inflation or recession, war or peace, seller's market or buyers' market, winter blizzards or summer heat waves?  (i.e., have you actually done it?)

Would you know how to handle it if someone told your prospective buyer that a stream runs under your home, but that's not true? 

If the appraisal comes in below your sale price, do you know how to save the sale of your home? 

If a home seller down the street offers to pay buyers' closing costs or they drop the listing price below yours, what will you do to compete?

Do you know how to increase your bottom line after all selling expenses? 

I do!  

 

 

2.  Do you want more money for your home?

Sure, you might sell your home "for sale by owner" and save the commission.  But you could end up with less money in your pocket than you would with me working for you.

Just ask Melissa and Ty Eanes who listed their Bowie rental townhome with me via email and fax, without ever meeting me face to face.  I sold it for $6,000 more than they expected - in less than three hours. 

Ask Dan Stachurski, who listed his Severna Park detached home with me; I recommended selling the side yard separately - for a total of $35,000 more than he expected.  (I've helped other people do this, too!)

Or Jacque Boock, who found me here on ActiveRain and listed her over-improved Crofton condo with me.  I found a buyer and successfully appealed the appraisal to sell it for about $20,000 more than anyone expected.  (To a buyer who is thrilled with the home, I might add.)

Most of my listings have sold at top dollar - many of them in less than a week.  If anyone can sell a home in record time at top dollar, I can!

 

 

3.  Do you know how to get your home ready for selling?

Should you paint the basement walls, or will that look like you're trying to hide something? 

Should you replace the carpet, or just clean it? 

Should you turn on the lights, or leave them off? 

Should you re-arrange some of your furniture to make the rooms look larger?

Should you board the dog or confine him to the kitchen?

Any wrong decision could cost you money, or even a sale.

real estate agent - istockphoto.com

 

 

4.  Do you have the experience to know what's really necessary and what's not to make a buyer say "yes!" to your home! 

I do!  I've been selling homes in Maryland since 1973 - over a thousand of them, one at a time. 

And I still learn something new with every transaction that makes me better prepared for the next one.  After 35 years of selling homes full time, for people just like you, I continue taking classes including one-on-one weekly coaching sessions,

I invest thousands of dollars and countless hours each year to generate buyers for my home sellers.  

You and I will be competing head-to-head for the same buyers.  

 

 

Seller disclosure - copyright mwoda

 

P.S.  Beware of Buyer's Agents!

Since most of today's qualified homebuyers are busy people with demanding jobs, family commitments, long commutes, and other responsibilities, they hire a buyer's agent to help them find and buy a home. (In most cases, the buyers' goals determine which properties buyers see, NOT the size of the agents' commission.) 

The buyer's agent will always advocate for the buyer and protect the buyer's best interest - NEVER yours, even if you're paying the buyer's agent fee.

Your most casual and innocent conversation with an experienced buyer's agent may provide valuable information to help the buyer take advantage of you in negotiations.

Yet, it is very likely that any offer you receive will be conditioned upon YOU paying the fee for the buyer's agent, usually about 3-4% of the sale price (but remember - that article suggested you pay 5-6%).  And there may be other conditions in the offer that are unfavorable to you.  Will you even realize the impact of language in the small print of the offer? 

I will!

 

Mr. Home Seller, I hope you'll reconsider.   You see, the VALUE I bring to your home sale is the peace of mind of knowing I can handle any issue that arises, so you will have a smooth and pleasant home sale.  You know that my 35 years of training and experience PLUS the power of RE/MAX will give you a competitive edge in this tough market.  

Let's talk about RE/MAX now, Mr. Seller...

 

__________________Copyscape____________________

Crofton Maryland Real Estate

Relocating to the Baltimore-Washington area?  Check out Your Relocation Package for Anne Arundel County, Maryland.

Find a Home and learn about Real Estate Market Conditions in Odenton and Anne Arundel County, Maryland.  Check out Today's Rates, use the free Mortgage Calculator, and watch a brief video about the Power of RE/MAX.  These consumer-friendly real estate tools are provided by Margaret Woda for you to use at your own pace. 

When you're ready to go from "just browsing" to "let's get serious", contact Margaret online or call her at RE/MAX Vision in Crofton Maryland. 410-451-1900 

Copyright 2009.  All rights reserved.

 

 

 

 


 Homes in Crofton MarylandHome Values in Crofton MarylandRelocating to Maryland

 

28 Comments on The VALUE I Bring to Your Home Sale, Mr. Seller...

MAR
12
2008
1 Featured Post
I love this!  Great format & info to boot!
11:52pm • #1
MAR
13
2008
3 Featured Posts Localism Sponsor
Margaret, once again, your wisdom and caring advice is explained so efficiently.  I don't know that I would be comfortable selling my home if I lived in Crofton, without utilizing your skills.  I can say this because I would fear having to be up against one of your listings.
12:03am • #2
Your post is very clear, and I think if a potential home seller were to see this, then you would most certainly be considered as a professional in your area.
12:52am • #3
3 Featured Posts
Margaret:  Fantastic!  I love this post, bookmarking it... flagging it for a gold star!  My favorite part is the quote warning FSBOS ... could I possibly copy that to use in my listing presentation?  I want to be YOU! :)
5:14am • #4
359,450 Points 59 Featured Posts Localism Sponsor Outside Blog Hit Router
Margaret, this is an excellent piece of writing to educate seller on why they need to work with an experienced real estate professional, namely you.
6:14am • #5
422,487 Points 81 Featured Posts Localism Sponsor Outside Blog Hit Router

Audrey, thanks!  This is content from a brochure I made for a FSBO handout a few years ago (with the substitution of an ActiveRain seller).  It's very effective - I have to give it out more often.

Mark - Yeah, I got on a roll with this one!  Don't question my value, or the value of my competitors, I KNOW how hard we work to make home selling seem easy to consumers!

Ryan - I don't know, but they'd at least have an opposing perspective to think about, as they make their decision.

Jan - Of course you can use that quote.  It speaks volumes about the VALUE of real estate agent representtion.

Brian - Anyone could substitute their own experiences and stories to put something together like this for a handout.  If you ever do, I'd love to see it!

6:32am • #6
423,541 Points 36 Featured Posts Outside Blog

Margaret,

Very nicely laid out and professional presentation!!! Thanks,   Fran

7:43am • #7
354,892 Points 38 Featured Posts Localism Sponsor Outside Blog
Margaret, Great letter to the potential "unrepresented seller"! Anyone can sell a home, that's the easy part. The work begins when the contract comes in! Mr Seller, "Can you get it to the closing table?"
7:44am • #8
422,487 Points 81 Featured Posts Localism Sponsor Outside Blog Hit Router

Fran - I'm glad you think so - I just couldn't seem to tweak this to look good to me  'Kept adding and taking away pictures and white space... finally just gave up and went to bed!

Margaret - EXACTLY!  We've done such a good job at ensuring smooth transactions for consumers, that they have no idea how hard it is.  I think we should all just go on strike for a month!  Buyers and sellers agents alike!

7:52am • #9
Margaret- I love this post! New to Real Estate, so I appreciate how you have clearly articulated the reason why to use a Realtor. I will definitely refer to this post.
8:01am • #10
300,386 Points 15 Featured Posts Localism Sponsor Outside Blog
Margaret,
Excellent!  We just make it LOOK EASY but boy do we know better.  
9:27am • #11

This is wonderful and very readable breakdown of just why a Realtor is important...I plan to bookmark this because of its ease in explanation! Thank you!

On a side note: How do you copyscape your page? I checked out their site and wanted to do it to my page but wasn't sure how you get set up...Thanks!!

10:09am • #12
422,487 Points 81 Featured Posts Localism Sponsor Outside Blog Hit Router

Connie - Any of us can substitute our own stories here, based on our experiences in this business, and share them with consumers in our own area.  Unfortunately, our national trade association still seems to thing that the message is - it's easy!

Christina - Wow, good question... The link is a warning, and the "how to" is posted on their site.  I'll send you the link by email when I have a chance.

Cynthia - Three "C's" today - Connie, Christina and Cynthia!  Unfortunately, consumerss have no idea, and articles like the MarketWatch story highlighted by Gary Bolen don't help the situation.

Last but not least, Great comment from a real estate rookie but - Alas - if you're not signed in, I don't know who you are to address you by name.  I have done the same thing - get interested in a post and want to comment before logging in.  You can just log in and comment again, if you want.

10:39am • #14
257,075 Points 7 Featured Posts Localism Sponsor Outside Blog
Good post, Margaret.  I just had a FSBO go with a $500 listing agency.  I tried and tried to explain the difference, but all they could worry about was the 2% they would "save".
1:52pm • #15
213,891 Points 3 Featured Posts Outside Blog
There are Real Estate agents. There are Realtors. There are even Real Estate Professionals. And then there is Margaret Woda - One of the greats in a league of her own. I am shocked with all of your knowledge and experience that I haven't seen no Margaret Woda Realtys yet. Great information that I enjoyed reading and learned from. Like Margaret Rome said,the real work begins when the contract comes in. Can you get it to the closing table?"Thank you very much Margaret for sharing this. Great information.
2:26pm • #16
422,487 Points 81 Featured Posts Localism Sponsor Outside Blog Hit Router

Hi, Jeff - Yep 98% of nothing SOUNDS like so much more than 94 or 95% of something!  Funny thing about that.  (Don't know your fee, just using that as an example.)

Lanre - You're too funny!  I'm trying to build a teeny little Margaret Woda Realty out here in Crofton - but there don't seem to be many new agents willing to take on the challenge.  I think they can tell I would expect them to work!   lol. 

2:38pm • #17
487,076 Points 84 Featured Posts Localism Sponsor Outside Blog Hit Router
Many sellers who try it on their own, do not realize all the things that can go wrong and all of the issues that need addressing.  You did a good job of pointing out many of them.
3:44pm • #18
1 Featured Post

Margaret,

There are so many people who just do NOT GET IT about REALTORS...and probably, a lot of them are singing the blues right now.

Thanks for putting this out there.

Steve

6:34pm • #19
422,487 Points 81 Featured Posts Localism Sponsor Outside Blog Hit Router

Randy, That is SO true!

Steven, I was thinking the real estate market would learn a lesson if only all the real estate agents in the world went on Spring Break for about two weeks in April - I wonder how many homes would sell then?

7:08pm • #20
301,917 Points 3 Featured Posts Localism Sponsor Outside Blog
I'm really impressed, this is a great post for ALL sellers to read.
8:25pm • #21
161,554 Points 6 Featured Posts Outside Blog
Very, VERY nice article.  Who taught you to write so well?  LOL.  Isn't coaching great? It sure helps me with my business - and I've been around a little over 20 years.....I do love reading your posts! Thanks again.
9:31pm • #22
595,954 Points 80 Featured Posts Outside Blog
5 Star AwardAbsolutely a great post!  Very informative!  I give it my highest 5 Star Award!
10:00pm • #23
422,487 Points 81 Featured Posts Localism Sponsor Outside Blog Hit Router

Georgina, Yes, an earlier version of this is a staple in my FSBO handouts!

April - Thank you!  As to writing, I thank the good nuns every day for the torture of 13 years under their strict disciplinarian eyes!

Jim - Glad you like it.  I'll bet you could write some stories, too!

10:10pm • #24
MAR
14
2008
258,891 Points 26 Featured Posts Outside Blog
I love it - this is good stuff and great fun graphics -
1:18am • #25
MAR
15
2008
The P.S. section really hit home for me. It's very true that a seller needs to be very careful with what they say.
1:02am • #26
121,318 Points 2 Featured Posts Outside Blog
Margaret~You really do a fabulous job getting the information out in a very clear and concise manner. Enjoy your weekend.
1:16am • #27
422,487 Points 81 Featured Posts Localism Sponsor Outside Blog Hit Router

Thesa, Thank you, I had fun with those graphics - especially the "Realtors R. Us" cartoon!

Michael - Little do they know....

Julie - Thank you, you too! 

4:26am • #28

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Margaret Woda, Maryland Real Estate

Crofton, MD

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Long and Foster, Crofton Real Estate

Address: Long & Foster Real Estate, Inc., 2191 Defense Hwy., #120, Crofton, MD, 21114

Office Phone: (410) 721-1500

Cell Phone: (301) 346-2923

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Real Estate and community information for homebuyers, sellers, and rookie agents in Bowie, Crofton, Crownsville, Davidsonville, Fort Meade, Gambrills, Odenton, Millersville, and the U.S. Naval Academy in Annapolis. Proven systems - combining local expertise, professional experience, and technology - to give you a competitive edge when you buy or sell a home.







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