Reaching Your Annual Goal Does Not Mean It Is Time To Shut Down

All the agents out there know what I am talking about here. You set out your goals before the beginning of the year, figure out how to get there (marketing dollars, personnel, farm area changes, etc) and send everyone off to battle. Sometimes you get really busy and forget to check in on your goal sheet and how things are going and how they are met.

Suddenly, September arrives without warning, a bit of lost stomach lining from a stressful summer real estate season, a little poorer from paying all the kids summer excursions, and realize that you have met your dollar goal for the year. Reaching your annual goal does not mean it is time to shut down.

When some agents have talked to me in the years past about the fact that they have met their goals by summer for the year and they are flying off to England or Hawaii for the rest of the year, it makes my skin crawl. I smile, give that congratulatory hug, wish them well, get in my car and drive as fast as I can to my office to get to work.

It is a constant reminder that just because you have reached your goal, that is not the stopping point. That is the benchmark of the minimal amount you have set out for and achieved. You should take that time following this achievement (and ya do take a day or two off to destress and take care of your body and mind) to work on next years goals, increasing them if possible, and work the snot out of the rest of the year to get a head start on that goal.

That is the committment and energy that needs to come down from the top. For some, this is a part time business (which is completely understandable based on that particular agents wants and needs). But if this is a full time business for you, it needs to be a full time business whether or not you did less than, the minimal amount, or vastly exceeded your expectations.

If you owned a running shoe business, would you shut down your store in June for the rest of the year if you made what you expected already? It is the same thing.

Reaching Your Annual Goal Does Not Mean It Is Time To Shut Down