It all starts with generating a lead. You work hard. You blog, update your website, work on SEO, etc. WOW! You get a lead. You are so excited! You follow up by making the call, sending an email, reaching out.
After a week, you get the lead on the phone and turn them into a buyer. You set the buyer appointment to meet them.
Another week later, you meet them in your office (YAHH) they sign a buyer agency.
Over the next few weeks, you show them homes every Saturday. After they have sat on at 10 different kitchen tables, they finally find THE ONE!! Their dream home. You prepare their offer, (YAH) offered submitted.
You work through the contract with the other agent, there is some give and take, but it all works out. A signed contract, with a settlement date. Whew!!
The home inspection comes. They find some things wrong, ok, but you get them all figured out. HOME STRECH!!!
It's two days before settlement. You get a call from the buyers. The husband, and bread winner just found out that his company is relocating. They won't be able to proceed with purchasing the home, because they are not sure if they will be relocating or have their primary income earner unemployeed.
Released signed.
When you are a new agent, this could be enough to rock your world. This was your only deal for September. Now what?
Well, friends, I can tell you that I have been there. It's all about perspective. There were times that I wanted to throw in the towel. Here are a few things that I do to help me keep going:
1.) Remember all of the things that you learned. You know how to lead generate. You know how to write an offer. You know the steps that it takes to get through the entire home buying process. These are huge wins!!
2.) The buyer could come back! Keep working them. You could end up helping them find a realtor in another state. Or, help them find their dream home once things settle down.
3.) Keep moving forward. Build your pipeline. As a new agent, I tried to have at least 1 closing per month. As you build your business, you aim for 2 closings per month. Then 3, then 4. Keep building your pipeline. As you build your pipeline, losing one deal will matter, but it won't be such a blow.
4.) Realize that things will happen. Be okay with the fact that some things, outside of your control, will happen. Stay focused and keep doing the activites that will drive more business to you.
5.) Take a break. If you start to feel overwhelmed, take a break. It's okay to schedule some time off for yourself. Take a few deep breaths. Get some perspective. Figure out what you are really doing this thing call real estate for (Big Why). Once you know your Big Why everything else become simple. Stay focused on your big why. Everything else becomes simple.
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