In Plain Sight: You Won’t Believe the Advertising in Your Kitchen and Bathroom

You'll view your home in a whole new light once we break down all the branding you see there on a daily basis.

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We’ve come a long way since the days of “Mad Men”. Technology has helped the world of advertising grow in huge ways since that era. At the same time, it has also given rise to the means to skirt television ads in the form of commercial-skipping DVRs and ad-banner-zapping web browser plug-ins. For all that high-tech innovation, though, there’s still one medium through which marketing continues unfettered even when the TV’s off, the magazines are put away, and the clothes are neatly folded in the dresser: Your home itself.

From your kitchen appliances, to your toilet, to the very first thing you likely see when you wake up each morning—your alarm clock—even the fixtures in your home contain subtle (and not-so-subtle) forms of advertising via branding. These items are getting their manufacturers’ names across without expensive TV spots or multi-page ads. They’re staring you in the face every day and you probably don’t even realize that there’s marketing taking place.

Want to really have your mind blown? In the interest of illustrating this fact, the Movoto Real Estate blog presents the accompanying infographic. Bear in mind that we’ve only included permanent and semi-permanent items you’re likely to find around the house (a toothbrush was our limit), so there are countless other consumable items, from bags of chips to bars of soap, that are bringing branding into your home on a daily basis we didn’t include. Be warned: You may never look at your toilet the same way again once you realize it’s essentially a porcelain billboard.

http://www.movoto.com/blog/opinions/brands-in-your-home/

Randy Nelson