Time and time again, we hear real estate agents state state the long familiar refrain -"it's all about price" when referring to the key to selling a listing.

The real estate agents that make this broad statement are sucessfull and experienced long time agents, that are surprisingly often hearing about staging for the first time from us, and decided from the onset of the conversation to unwisely and categorically close their minds to the possibility that staging is necessary, or a requirement in todays real estate market.

They say "It's all about price. Reduce it enough and it will sell eventually. It's all about price. I've been doing this long enough." is typically the followup sentence in these separate conversations. It begins to sound scripted after the first few such encounters.

As home stagers, we think different, and gently ask, "When all the homes are priced the same, how does price help?"

It is then that a small percentage of those real estate agents have the A-HA moment,and respond uniformly with "Ahhhh, now I get it, that's when home staging makes my listing look better and stand out from the others, and gets me more buyer visits, increasing the chances of my listing selling faster". It is a pleasant EUREKA moment for both of us.

Indeed, price is traditionally one of the most important factors in selling a property, but in todays market, with many equally priced properties on the market, the professionally staged property will always sell faster.

Buyers always want to buy the model home, and todays buyer is buying based on value (price and presentation), rather than on price alone. Value is a direct result of the property presentation, and home staging makes the best presentation.

Real estate agents, the real estate market has changed and change can be difficult to embrace, but home staging is being embraced by your peers. 

Don't get left behind,embrace the proven home staging selling advantage, and adapt your business. Don't go the way of the dinosaur - extinct. 

Thousands of real estate agents and home sellers are successfully leveraging home staging to sell their listings and homes before the equally priced competition. Are you one of them?

Over 80% of home buyers search on-line and then shortlist those they want to visit by looking at the online photographs.  Staged homes look better on-line and in person, getting them to visit your home before the other equally priced homes in your area. This is the first step in the sale process - turn the curve and embrace staging and sell your listing/home.

Home Stagers, are you hearing this "all about price" argument also? How are you communicating the need for staging?

Real estate agents, still convinced that is it "all about price"? Tell us why. 

Please comment below.

(c) 2007 - Open Door Staging Inc.

South Florida's Premier Home Staging Professional Services Company.

http://www.opendoorstaging.com/

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