Comcast Rolls Out On-Demand Real Estate With 888

Real Estate Agent with Metro Brokers Realty Oasis


Broker IPTV : Today we are talking with Steve Klein, the director of the Advanced Media Sales for Comcast and thanks for being with us.

Steve Klein: You are welcome, great to be here.

Broker IPTV : Hey, tell us about this new product you have unveiled, what is it been in last year?

Steve Klein: It is an on demand publishing for real estate. Specifically it has been around for about a year. We have realty try to pick it back on success video on demand as seen in our Comcast markets. Last month alone we saw over 275 million views on demand, as you imagine there is a lot of qualified eye balls looking at that content, we thought that there was an opportunity to work with realty community to bring those qualified eye balls to them, to help them sell some property.


Broker IPTV : So I click 888?

Steve Klein: And by clicking on any 888, you click in to real estates and when you click in there you will see everything from long form video to video classified listing that we are talking about today:

Broker IPTV : Now, I am an agent, I have my listing up on the channels from people to take a look at and so forth, what type of traffic are we seeing on that?

Steve Klein: The product has been launched across the country in most of our major markets and we just seeing an amazing amount of traffic to the real estate section; up market, down market it doesn't really matter, people always shopping for homes and what we are finding is that's in any given week, we have got thousands of people shopping for homes in each of our markets, we using as product.

Broker IPTV : How about feedback form the consumer, what are they saying?

Steve Klein: The consumer feedback has been very very positive, if you are cable subscriber and watch a lot of those home based shows, there is the lot of the interest in seeing people homes, what they have to offer, lot of real estate shows out there and we are really taping into that, with on demand our real estate product. What we are seeing is that consumers are flocking to it and numbers keep going up, so obviously, there is something there people want to see, I guess there is allure that they wanting to see inside people homes and see it comfortable your living room on big TV.

Broker IPTV : What is the next step in the evolution of the product in process?

Steve Klein: The product is just evolving so quickly in the past year alone. This week, we actually have a new enhancement coming out that is going to allow our realtors and brokers the better essentially manage their listing to say an admin or central person in the office, so they can mange that for manage listing, putting number of realtors that are in the office. So, what would also doing in enhancing the templates that we have available in the web based interface. So, right now we have choice of above nine or ten templates and based on realtor's feedback, broker feedback and consumer feedback we adding and modifying those templates to make it more affective experience for both our realtors and for our viewers.

Broker IPTV : Well I like it, I use it, thank you very much.

Steve Klein: Thank you.

Broker IPTV : Good information, thanks for being here.

Steve Klein: You are welcome, thanks for having me.


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