There are cycles. There are cycles, There are cycles. There will always be cycles--Stock market, housing market, life, health, marriage, age, nature, weather. So, why is it that we get so upset when there are downturns? Because our lives are affected, Because we can feel like we have no control. Nothing could be further from the truth.
If we can breathe we can find our own solutions.
I know 3 agents who did well in the up cycle and they are now no longer in the real estate business. They got lucky and didn't learn what it takes to do business in any climate. They failed to market in the good times. When the referrals from friends dried up--they were out of business.
I overheard one of this areas successful agents telling an associate that this was going to be the best year ever for him. How could that be? For one thing, he is always marketing,
Here is another word of wisdom: "always be marketing."
My late father would call market downturns economic laxatives. The markets--are always adjusting--market forces tend to weed out the weak: companies, agents, people.
There are people who do well no matter the cycle--it can go up and it can go down. There is something in them that will not allow the negative to beat them down. They look for creative solutions. They learned in the good times how to market, generate leads, build relationships.
MEMO to SELF: "get off YOUR duff, stop crying in your beer, do much, much, more of the right things for the right reasons..." that's the best preventative medicine for two career ending maladies: notenufbiz and notenufcashflow.
The cycles will continue. I don't know about you, but I'd rather not be a statistic.
Everything has cycles. There are even cycles where people don't want there to be cycles. But, one commonality is that people assume that the current trend of the cycle is assumed to continue. Here is one for you...
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