This is the third post in a series on real estate door knocking and prospecting. To read the first post click here.
I simply had to find a way to “go through the numbers” and find more people to talk to about real estate while giving my internet marketing efforts time to yield results. Another agent in my office has already sold 46 homes this year, and is on track to sell over 60. His main method of prospecting? Cold calling. He uses an auto dialer to call over 600 people per day with the goal of making contact with 100. Regardless of how many of these 100 people are receptive to his efforts with regard to finding motivated home sellers in the marketplace, this agent knows that this consistent prospecting activity will bring him at least a couple booked listing appointments every day. Now, he’s a veteran agent who’s been in the business for over 12 years, and he’s a seasoned cold caller, so he’s very good at it. He let me listen to him make calls for over three hours one day and he told me something I’ll never forget – as a new agent, the main thing I should be doing is finding new people to talk to about real estate.
It’s so simple, yet it’s hard to do, because it gets us out of our comfort zones. I love the idea of having so many friends that simply the act of telling them I’m a real estate agent and showing them that I’m very good at what I do will result in a fairly instantaneous referral base that will instantly result in strong real estate income. To be honest, I think this is wishful thinking. Now, don’t get me wrong – I think that this can be accomplished over time, but how long does it take? I didn't have years to wait for this to happen, so I needed to implement a more active prospecting strategy as part of my efforts.
To read the next post in this blog series click here
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