A good REALTOR® also needs to be a good marketer. And just like using a real estate contact management software, email marketing should be an important component of every agent’s mar
keting plan. If you’re not sending an e-Newsletter, taking advantage of drip marketing campaigns, or sending out Just Listed/ Just Sold e-Flyers, you’re missing great opportunities to stay in touch with past clients, convert leads into clients, and get more referrals.
Take the quiz below to learn your real estate email marketing aptitude. If you’re not too email marketing-savvy, or you aren’t doing much of it at this point, this quiz will help you learn best practices so you can get started on the right track.
After each question, answer true or false. Add up all your “true” responses and get your results at the end of the quiz.
Real Estate Email Marketing Quiz:
1. My emails are filled with valuable content; information people want to know about versus sales-type, “me, me, me!” emails.
2. My emails follow the RTP rule: they are relevant, timely, and personalized.
3. I use images in my email content when necessary to visually get across information.
4. I break large paragraphs up into smaller ones, and use bullet points and numbered lists, when necessary, to make my emails easier to read.
5. At the bottom of all my marketing emails, there is a link for people to automatically unsubscribe.
6. I track and analyze the effectiveness of my emails by looking at key stats like open rate and click-through rate. This helps me understand who my emails are resonating with most and lets me improve the success of my marketing moving forward.
7. I look at my bounced emails and immediately delete email addresses that have hard bounced (those where the email address is no longer valid).
8. I request that my recipients add me to their “safe-senders” list to maximize the likelihood my emails don’t end up in their spam folder.
9. I segment or group my database and send targeted messages to each group, depending on what their interest is or my relationship to the group members.
How well did you score?
Seven to nine true answers: You’re doing a great job when it comes to email marketing and are very familiar with important email marketing best practices.
Four to six true answers: You’re doing well but there’s still key things you can put into practice to be truly effective in your email marketing.
Less than four true answers: You need some help, but don’t fret – it’s not too late to understand and implement the email marketing best practices outlined in this quiz!
Are you using a real estate contact management software?
If you’d like to take advantage of email marketing, or would like a better platform to do all of your email marketing, you need a good real estate contact management software, such as IXACT Contact.
Why use IXACT Contact for your email marketing?
- IXACT Contact integrates with a dedicated ESP (email service provider) and is designed for mass emailing. This ensures the best possible deliverability rates.
- IXACT Contact isn’t just an email marketing software, like Constant Contact or MailChimp; it’s a full-fledged CRM (customer relationship management) system. This means that in addition to email marketing, you’ll be able to manage your contact data in one place, organize your transactions and buyer requirements, get automatic prompts, run reports to understand key insights into your business, and more.
- The system comes with pre-designed email and letter templates as well as drip campaigns for different types of leads. With IXACT Contact, you don’t have to be a marketing expert to be a great email marketer.
- The software comes with Campaign Reporting to identity your hot leads and understand key metrics like bounce rate, open rate, and click-through rate.
- Every email you send will have an unsubscribe link. This way, you can help make certain you’re in compliance with anti-spam laws and can automatically unsubscribe those who don’t want to receive your emails.
- Last but not least, the software is very easy to learn and use!
Do you currently use a real estate contact management software? Please leave a comment!
IXACT Contact helps you build lasting relationships with past clients, hot prospects, and important referral sources, keep in touch with clients the right way, generate high quality new leads, and manage the transaction side of your business, keeping you organized and in control.
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