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The Starbucks Experience

I just finished reading The Starbucks Experience and I would highly recommend it to anyone looking to grow their business. I think Starbucks is one of the greatest companies of our time and this book gave some great insight into their operation. There are many aspects of Starbucks that apply to the real estate business and to entrepreneurship. One of the greatest quotes from the book was "We are in the people business serving coffee". I believe we are in also in the people business helping dreams come true.

The book also talks about how Starbucks delivers such a quality and consistent level of service. I have found in my experience it can be difficult for Brokers to accomplish this. Each agent is unique just like each Barista is unique at Starbucks. However, with the right systems in place consistency and quality can be accomplished.

Here is a link to the book on Amazon: http://www.amazon.com/Starbucks-Experience-Principles-Ordinary-Extraordinary/dp/0071477845/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1205505166&sr=8-1

Enjoy!

Wade

Posted by Wade Hanson on 03/14/2008 09:43 AM

Comments (6)

entrepeneur, starbucks, brokers, quality service, books, agents

6 Comments on The Starbucks Experience

A great book!

Be of service! The rewards will come!

03/14/2008 09:47 AM

by Matt Crow - www.mattcrow.com 630-728-6051 (Huntley Realty)

In the end, we are all in the customer service business. Even the practice of law is although a lot of attorneys dont see their practice that way.

03/14/2008 09:51 AM

by P. Timothy McDonald (Gordon, Tobin, & Read)

Thanks for the tip on the book, Wade! I am a subscriber to Jeffery Gitomer's "sales caffeine" ezine - that comes out once a week. You can sign up for it here at http://www.gitomer.com/sales-magazine/Sales-Caffeine.html. Anothergreat book (so I have been told as I am waiting for it to arrive) is "Customer Satisfaction is Worthless -Customer Loyalty is Priceless" also by Gitomer - that can be purchased here

http://www.gitomer.com/Customer-Satisfaction-is-Worthless-Customer-Loyalty-is-Priceless-by-Jeffrey-Gitomer-pluCL.html

Vince Divarco

DUCTZ of North Phoenix and Deer Valley

623-466-8625

03/14/2008 09:57 AM

by Vince Divarco, ASCS Duct cleaning from the Phoenix experts! (DUCTZ of North Phoenix and Deer Valley / Glendale)

It was amazing recently when Starbucks closed its doors recently to emphasize retraining of their staff. They are getting back to basics, which I noticed was lacking in a few locations.

The book was a good read, and it does make you think about your customer relations.

03/14/2008 10:02 AM

by Frank Schulte-Ladbeck (Frank Schulte-Ladbeck Professional Real Estate Inspections)

I will pick up the book from the library per your recommendations. I like the fact that Starbucks changed the coffee house experience. It's more than just coffee.

03/14/2008 10:07 AM

by Loreena Yeo - Realtor/Broker proudly serving Frisco TX Real Estate (3:16 team REALTY)

Wade, thanks for the link. Starbucks must me doing something right. Whoever thought anyone would pay $2.50+ for a 25 cent cup of coffee.

03/14/2008 10:22 AM

by Michael Setunsky (Michael's Commercial LLC)

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