If people aren't saying this you can be sure they are thinking it. It is universal in its application and thought and today more than ever, people want to know this and quickly too. Free was the traditional way to get someones immediate attention but we have learned that free doesn't always mean what it says or is worth the time or trouble
THE REASON CAN BE ANYTHING
If you are offering a product or service, people will want to know "what is in it for me" rather quickly and obviously. Pricing might reveal what is in it for ME...namely a BARGAIN or the unit itself that provides a useful purpose or function. Perhaps something that is easily attainable or promotes a better life experience will draw attention. But there has to be the obvious benefit to want or purchase it
PERHAPS TO BOAST
When you are in dialogue or conversing with someone, what makes the people involved want to do this? What even draws them to each other? There has to be an attraction, interest or purpose to have someone willingly engage into another or a practice of some sort. In exploring ideas and beliefs, people are eager to want to share what they know that being what is in it for them. A chance to share their personal wares, express knowledge or demonstrate their prowess?
THIS HAS TO BE
Whats in it for me sounds so selfish but it is an accurate statement. it applies to just about anyone in regards to anything. Why would someone go somewhere or purchase something if they didn't have a personal "payoff" to themselves for doing so. There is always going to be the whats in it for me dynamic at play. Showing people what they get or gain quickly and clearly promotes good responses
SOME DO IT BETTER THAN OTHERS
Some marketing plans get right to it and put the carrot, payoff or reason right out front hoping to catch people within a second or two. Billboards, business cards and small ads as well as elevator speeching are known to do this. The sooner we learn to express this or present our compelling reason to visit, purchase or hear us out the better for all involved.
People want and will not stop wanting to know....WHATS IN IT FOR ME and we would be smart to tell them while reaping a reward
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