I know everyone is down on the Real estate Market these days. Here out in the Middlesex, Worcester County area things are simply, no different. I try and tell the agents around me that enthusiasm goes a long way. Every day people look to REALTORS to be different, get their property sold when they are 1 of 35 in their price range. I am just curious how many of us feed into that doom and gloom and just never try anything different?
I try and be a bit different. After a very long personal year, I have realized, the same old principles of Real Estate apply. How many of us are willing to work that extra 5 hours a week to prospect? How does prospecting effect our business? Do you think 10 extra listings in 2 months would increase or decrease our sales? How will sellers react when one agent says "I am positively going to work to get your home sold" to the flip side of "Nothing is selling, so let's just give your home away". I know who I would list with and so do you.
An example of trying something new..my team the PRU POWER TEAM, opened 4 homes on Superbowl Sunday. Basically we had a Superbowl Party. Inexpensive food, and a little fun. Yes I know a daring move. We did however pick up 4 active buyers, 2 new sellers, and managed to get 27 people through our properties in January. I do not believe it could have gone any better.
I try and live with the philosophy of WAKE UP - DRESS UP - SHOW UP. Does it mean you will sell 5 homes tomorrow? Probably not..but what it does do, is give you that advantage. An advantage over the competition and the tools to give you those 5 extra sales pretty quickly.
Just for giggles, try prospecting 10 expired listings. Ask the seller what happened and why they think their home didn't sell. Do me a favor before you go, pull how many listings are in the town versus how many listings have sold...you may even surprise yourself. Maybe just maybe while we were moaning and complaining 100 homes sold with 110 on the market in the past 3-4 months. Wouldn't it be a shame if none of those 100 sales were yours?
DO NOT LEAVE WITHOUT THE PHONE NUMBER AND EMAIL ADDRESS.
When you hit those 10 homes, do not be afraid to ask for their number. Guess what if they give it to you, you have a better then 60% chance of getting that listing (IF you follow up). Besides, people on the DO NOT CALL LIST, are not on the list if they give you their number.
Now remember who would you want to work with..Eeyore or Tigger. Maybe it's not always the market, maybe just maybe if we change our attitudes, buyers will change theirs. Wouldn't we all like a 10-30% increase in our productivity right away? Try it, you may even find you like it.