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Being the Source of the Source

By
Real Estate Agent with Long and Foster Real Estate VA License # 0225089470

Being the Source of the Source

Being the Source of the Source

As I type this, I am listening to an agent make a critical mistake.  A client had a question about whether or not a property they are interested in can be subdivided, and if so, into how many parcels.  This agent, rather than handing the buyer the phone number for zoning, is now weaving her way through a maze of phone calls in an attempt to get the answer.

When we put ourselves in the place of finding out and conveying information, that we have no idea the validity of, we put ourselves at risk.  Do you really want to be liable for giving a client wrong information?  I would prefer the county be the ones that are in that situation.  Think about it.  Convey erroneous info, without knowing it is erroneous, and a deal is made as a result, the minute the now owner finds out they can't do what they wanted to do in the first place is blaming YOU for the misinformation.  It will look as though you only wanted the deal to go through for the sake of the commission.  Gee, ever heard anyone think that of a real estate agent?

Always be the source of the source.  While it is our job to guide our clients through the process of buying or selling, it is not our job to go on fact finding missions when they have specific questions that will make or break their decisions.  That is best left to them.  Furthermore, when we step into fact finding roles that we don't understand, it is an indication that you may be working outside of your area of expertise.

Comments(103)

Sylvia Jonathan
Coldwell Banker Platinum Properties - Irvine, CA
Broker Associate, SFR

Like a wise owl, you give good advice. Don't be the source, unless you are the only person who knows a particular fact that must be disclosed.

It's okay to make a phone call to find out WHO could be the source, but then point your client to that source.

 

Oct 29, 2013 07:34 AM
Lisa Poponea
Premiere Plus Realty Co. Naples, FL - Naples, FL

Being the "source" instead of the "source of the source" reminds me of the game "telephone" where someone takes a phrase and whispers it to the next person in line.  The phrase is passed quietly from person to person.  It's always interesting to see how the message changes from the first person to the last. During the course of a conversation more questions frequently develop which is another great reason for the client to speak directly to the "expert."  

Oct 29, 2013 08:09 AM
Chris Ann Cleland
Long and Foster Real Estate - Gainesville, VA
Associate Broker, Bristow, VA

Lyn:  It's not doing a disservice to our clients to have them go directly to the source.  It's actually serving them best.

Sylvia:  Agreed.  It's great to find out who needs to be the one our clients talk to.  But trying to anticipate every question they would ask, or even trying to bring back the info without bias or filter, is just not going to happen.

Lisa:  Precisely.  It's just not a great idea to be an intermediary between your client and the entire world of questions they may have.  

Oct 29, 2013 08:18 AM
Sandra Scott
DPR Realty - Payson, AZ
REALTOR of Choice! Payson, Pine & Strawberry, AZ

I remember one of my Continuing Education teachers spoke these words at one of her classes and it calms be down and makes me think before I go giving advice:

"As I look back on my career as a REALTOR, the times I went out of my way to do "favors" for my clients, are the times I was at greatest risk."  I think it's good advice.

 

 

Oct 29, 2013 08:35 AM
Travis "the SOLD man" Parker; Broker/Owner
Travis Realty - Enterprise, AL
email: Travis@theSOLDman.me / cell: 334-494-7846

Yep, one of the MAIN points in our Risk Management Classes. Reduces YOUR Liability this way!

Oct 29, 2013 08:56 AM
Elisa Uribe Realtor #01427070
Golden Gate Sotheby's International - Berkeley, CA
Opening the Doors to California Homes -East Bay

I was just having this same conversation with another agent in my area. Great topic and one that shouldn't be overlooked.

Oct 29, 2013 10:20 AM
Marnie Matarese
DWELL REAL ESTATE - Sarasota, FL
Showing you the best of Sarasota!

One of the trickiest questions I get from buyers wanting to buy seasonal rental property here in Sarasota is the one about how much rental income can they expect to realize.  Well, that will depend on location, size, red tide, oil spills, the economy and about 25 other variables.  My answer is always the same.  There is absolutely no way to guarantee you a rental income and if the income makes the difference between your ability to buy or not buy, pass on it.  Only buy what you can afford to maintain on your own.

Oct 29, 2013 10:37 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Such wise advice. I can think of times when I was an agent when I did just what you're saying NOT to do. I think I was a soft touch - "Oh, you know who to call and what to ask, so could you find out...?" If I had it to do over I'd have said no. 

Interestingly, some of the properties I learned were NOT buildable because of septic issues now have houses on them... ?

Oct 29, 2013 11:42 AM
Steven Murray, Broker, SRES® IRES SRS Toronto Real Estate Board
Right At Home Realty Inc. Brokerage - Oshawa, ON
Your Durham Region Real Estate Broker

You're right. Stick to what you do and that's sell houses. Point them in the right direction and just be honest

"I don't know but here's the number for the planning dept." municipality or whoever.

It's not something you should be doing. 

Oct 29, 2013 08:43 PM
Shanna Hall
Real Estate Solutions - Kirkwood, MO
I love selling houses!!!St. Louis, MO 314-703-1311

When my clients ask me questions like that- I provide a phone number for them to call and look into- I explain that I cannot transfer 3rd party information due to liability.  They always understand and do the research;)

Oct 30, 2013 01:20 AM
Graziella Bruner
NCS Premier Real Estate - Detroit, MI
Associate Broker - Serving Wayne & Oakland County

I totally agree.  We're to refer them to the other professionals.  That's why it's so important to have your phone list or contacts of all City Information pertaining to land/homes etc.  Sometimes a trip to the accessor's office and getting someone's name is always a good thing to have, get a print out of all their contact information, now adays with internet you can basically just google the information and contact person from any City.

Be the source of the source - Great One!  Thanks for sharing Chris. 

Oct 30, 2013 01:55 AM
Suzanne Gantner
Realty Texas - Round Rock, TX
GRI, E-Pro, SRES, SRS, ABR, CNE, REDS, CPS, WCS

Great advice - we are always in the line of fire from someone, best to stay out of it

Oct 30, 2013 02:37 AM
Susan Haughton
Long and Foster REALTORS (703) 470-4545 - Alexandria, VA
Susan & Mindy Team...Honesty. Integrity. Results.

Agents need to make sure buyers understand they must do their own due diligence;  we can be the 'source of the source" as you say, but better not to be the person in the middle about whom the buyer says, "But our agent said..."  Nope, they need to hear some information first hand from a reliable source, not hear the agent's interpretation of what they think they were told. 

Oct 30, 2013 02:54 AM
Wayne Zuhl
Remax First Realty II - Cranford, NJ
The Last Name You'll Ever Need in Real Estate

Chris Ann,

Great advice.  I see so many agents in my office wasting time chasing answers rather than pass along the source of the info to the customer and utilize the rest of the time prospecting!

 

Oct 30, 2013 05:14 AM
Chris Ann Cleland
Long and Foster Real Estate - Gainesville, VA
Associate Broker, Bristow, VA

Sandra:  Stepping out on a limb is stepping out on a limb, no matter the intentions.  It can really come back to haunt you.

Travis:  There's just too much money at stake with questions that affect a transaction that we can't asnwer. 

Elisa:  We love to be the heros, but need to realize when it's time to smile and hand over a phone number of someone better qualified to answer questions out of our wheelhouse.

Marnie:  In your example, that's an impossible question to answer and handled beautifully.  But if that person had asked if the rental condo could be used for a home run business, well, time for them to call the county and condo association.

Marte:  Go figure.  Must be alternative systems, the septic systems for impossible terrain.

 

 

Oct 30, 2013 06:24 AM
Chris Ann Cleland
Long and Foster Real Estate - Gainesville, VA
Associate Broker, Bristow, VA

Steven:  Exactly.  If our clients are under the impression we are gophers and messengers, they are wrong.  If it's important enough to get an answer to, it's important enough for our clients to hear from the source.

Shanna:  I've never had a client not get it when I point them in the direction and give them the nudge.  

Graziella:  With the age of Google, who needs a list?  Google it.

Suzanne:  It is smart for all parties to not get in the middle of things we don't know.

Susan:  Yep.  If inaccurate information is given and we make ourselves the source, shame on us.  I remember a particular HOA issue we were having regarding emergency access for ambulance and parking.  On our Board, we have a police officer. He was quick with an answer about parking on this street not impeding access and way.  I then responded via email, "The actual responders to this address need to be the ones that answer.  We are in the position of being Board Members, not emergency access experts."

Wayne & Jean Marie:  It's less about the time wasted.  Agents can choose to waste time if they desire.  It's more about the importance of the info being filtered by them before it gets to the client.  

Oct 30, 2013 06:31 AM
David Shamansky
US Mortgages - David Shamansky - Highlands Ranch, CO
Creative, Aggressive & 560 FICO - OK, Colorado Mtg

HOMERUN (nothing to do with the world series either)

What a simple yet absolutely excellent post!

I have fallen into the trap (in my early years) and I would expect most have as well. You are so right about directing them to the "expert" in that area and staying on task for Real Estate!

I would have suggested but didnt see this until now and a little late to the party!!! lol

Oct 30, 2013 10:12 AM
M.C. Dwyer
Melody Russell Team at eXp Realty of California, Inc. - Felton, CA
MC Dwyer-Santa Cruz Mountains Property Specialist

Brilliant blog!    This example is precisely why I take my buyers to the City or County departments, so we can ask those questions together.    You also stated this is just one example of the risks of going outside of our area of expertise - and that we should alwasy direct our clients to the experts to answer their specific questions when the questions go beyond our training and knowledge.      

Thank you also for taking the time to answer our responses - making this an interaction, not just a post.

Oct 31, 2013 03:03 AM
Jason Wright
Keller Williams Advantage - Golden, CO
Associate Broker

I don't even like being the source of the source!! I like to lead my clients in the direction of finding the best way they think they can get the answer, usually the internet. This can be done in a way if your clever that really makes your clients appreciate and respect you.

Oct 31, 2013 07:15 AM
Chris Ann Cleland
Long and Foster Real Estate - Gainesville, VA
Associate Broker, Bristow, VA

David:  My first ever homerun.  (couldn't resist)  This job is not about running our tails off and being interpreters for peoples questions and so forth.

M.C.:  I always do my best to interact by responding to comments.  

Jason:  The Internet makes life soooo much easier, doesn't it?

Oct 31, 2013 11:56 AM