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Why you need YouTube video for your real estate website

By
Commercial Real Estate Agent with 602 CRE BR649708000

Online videos have become more and more powerful with new SEO rules that Google has implemented over the years.  I wrote about the power of Google's newest algorithm here.  As REALTORS® we are constantly striving to market ourselves in order to build our client base.  If a picture says a thousand words then imagine what a video does.  Lets face it, potential clients in the real estate market generally look at pictures first and it's nice pictures that will get them to call you.  

youtube video on cell phone

A video of the property gives them the perception that they're in the property touring it, without actually being there. Short of them actually visiting the house, there's no better way for them to experience it. Remember when virtual tours first came out, people were amazed that they could control what they saw.  In today's modern digital age an agent who knows anything about social media knows that it's all about sharing, be it on Twitter, Facebook, Craigslist.  A full motion, narrated video showing a property lets people know that you're utilizing the latest technology to market property in order to get maximum exposure. It's all about enhancing your market strategy and differentiating yourself right!

Check out this great video an agent did on her website by using YouTube (I don't know her and I'm not promoting her, but stumbled across her great marketing strategy).  Notice the entire video is only 2 minutes 26 seconds long, and she probably shot it all herself by using a camera on a tripod then edited it on her own.  You can buy Finalcut pro from Apple for about $200 and its the best investment you'll make for film grade quality editing.

Her video had all the items a client would want, location, number of bedrooms and bathrooms, amenities and then take a look at how many likes she got from people on Facebook.  The entire video probably took her an hour to shoot and another hour to edit, and the pay off is huge.

Real Estate Video Marketing Facts

  • 52% of all web traffic is video (according to eMarketer)
  • 38% of Google Universal Search results included video (Comscore)
  • More than 70% of all web visitors watch online video (NY Times)
  • The average YouTube visitor spends 27 minutes per day watching video
  • Because video is so popular, video links and clips often show up before other content
  • Search engines visit video sites every few minutes, so your videos will appear in Google after you submit, not days or weeks like your other web content or using conventional SEO/SEM tactics.

 

 

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This Active Rain post is by Alex Popovic, for all your real estate needs please call 602-290-4266.

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Alex Popovic Real Estate Agent Phoenix, AZ (602) 290-4266

Copyright ©, All rights reserved 2013

Comments (6)

Jean Hanley
Coldwell Banker Kivett Teeters - Hemet, CA
Specializing in Folks Who Want To Buy/Sell Homes

Alex, you are absolutely right on this one.  You Tube has become "the place" people go to for so many things.  It is important to have our internet presence in as many forums as possible.

Oct 28, 2013 09:12 AM
Alex Popovic
602 CRE - Phoenix, AZ
Alex Popovic Developer, Real Estate Broker

Jean,

If realtors dont do it they're losing so much potential business.  If you liked my blog please follow me and I'll do the same

Oct 28, 2013 09:22 AM
Kalene Bagwell
Realty Executives Of Kansas City - Blue Springs, MO
Realtor - Selling Blue Springs - Kansas City Metro

I love doing the youtube videos for all my listings! I don't think consumers understand how important it is to marketing of their homes.  I don't think it should matter if the home is 50k or 5,000,000, a professional realtor will make sure it gets on YouTube

Oct 28, 2013 10:10 AM
Alex Popovic
602 CRE - Phoenix, AZ
Alex Popovic Developer, Real Estate Broker

Kalene,

You are absolutley right, they object is to get the property sold in the shortest time for the maximum price utilizing the most effective marketing means possible.  It's free and very, very effective

Oct 28, 2013 11:04 AM
Lani Stern
Toronto, ON
Your lifetime agent

Wow, that 52% really jumps out at me. That is astronomically high!

Oct 28, 2013 03:53 PM
Alex Popovic
602 CRE - Phoenix, AZ
Alex Popovic Developer, Real Estate Broker

Lani,

The numbers don't lie and highlight just how much weight videos carry with google

Oct 28, 2013 11:27 PM