Make sure to follow these guidelines for improved failure.
1) Have a website that doesn't notify your clients of new listings or new activity instantly and automatically.
2) Make sure the website does not let YOU know when your clients have a question or want to set up a showing.
3) When your clients call- never answer. Just check the voicemail and call the client back 3 hours later. They will love it. They will wait for you and not try to contact anyone else.
4) Try to find a website that does not track your clients' search activity. The more oblivious and blind you remain, the better.
5) In fact, do not have a website. Just rely on your brokerage profile, your Realtor.com profile, and your personal Facebook page. You would hate it if your clients and referrals took you seriously.
6) Make sure you do not send sellers Neighborhood Updates. This way they will call the listing agent of the home down the street for info.
7) Do not continuously remind your clients your domain name. Just let them go to Zillow to find homes. The agents that advertise there will personally thank you later. We promise.
Or, do the exact opposite and make more money in 2014.
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