Does an Open House really help sell my Phoenix Home?
The short answer is Yes and No. Yes if they're set up properly beforehand - and No if the agent just plops a sign up and sits at the house hoping somebody will show up. There is a lot of pre-planning that goes into getting a lot of people interested in coming out to view an open house. And then the day of the open it's important to make it very easy to find the home with good directional signs along with colorful balloons to get peoples attention.
For instance today we held an open house in the Pointe Tapatio area of Phoenix. We mailed out over 800 postcards to the closest neighbors and advertised it well in advance of the day. We had at least 8 parties come to the Open House with the postcard in hand - always a good sign as it shows the postcards got the attention we had planned for. Many other parties came because we planted A LOT of directional signs along wih a Welcome Home and a Heart balloon waving in the wind. Kind of a nice, personal touch on the balloons I think! Home is where the heart lives!
As the people were viewing the home there were two of us to answer questions and ask questions without 'getting in the way of allowing then to view the hone'. People don't want to be followed around! The point is to strike up a genuine conversation and find a few things in common so we have a point of reference. Some of the people looking today have friends and family thinking about moving to the Phoenix area and of course their plan is to have them move to their neighborhood. Another couple own a big house in the area and are thinking of selling and finding a smaller home they can lock up and leave for several months a year. There were also several sets of people that are currently renting and thinking about buying a home and saw our signs - which is great. Gives us a chance to understand where they are in the buying process and how we can best assist them if they're not already working with an agent.
Today the weather also co-operated as it was gorgeous outside and people all seem to be in a good mood because they know we've got 9 months of great weather ahead! All in all a very good day to hold a successful open house in Phoenix Arizona!
Does an Open House really help sell my Phoenix home?