So, after getting my sixth call in the past two weeks from a "friend" of someone wanting to know about staging, I am sending this blog out as a public service announcement. Please note; if you are calling a stager trying to find out about going into the staging business yourself, please have the courtesy to say so. Don't pretend you are calling for your "friend" as no one does that, especially when it comes to their biggest investment- their home. I mean would you have a "friend" call a stockbroker or a tax accountant? I don't think so. It is perfectly OK to ask a home stager about the business, although it might be better if you picked someone from another area since if you do go into business you will be their competitor. We stagers are usually a quite friendly bunch and we already know that everybody and their brother is already thinking of getting in on this gold rush. So you do not need to hide behind the pretension.
So I will save you some time by telling you that this is a fantastic business. Yes, you will make loads of money for very little effort and it requires almost no skill or business sense what so ever. You can make 200 dollars an hour and you can get started in only a couple of weeks. Hell, you can probably get started for $150- just print up some business cards and away you go. Don't worry about whether you have any ability or business sense; it will all fall into place in short. If you really think you need some training just watch a few episodes of HGTV and you will have it down pat in no time.
Ok....I am kidding. Yes, this is a relative low cost business to get started in and it is possible with a lot of hard work that you may make good money....especially if you live in an area where all of the houses are high priced, the owners enlightened and open to staging, all of the realtors are desperate for home stagers, and you love to schlep.
Do talk to as many home stagers as you can, do careful planning, and do all the other homework that is prudent before you take the leap....just be honest when you talk to a stager....after all they are giving you their time and expertise so at least be up front with them. I am sure that most will be more than happy to talk with you.
James - I have gotten a large number of inquiries - both by phone and email - from prospective stagers looking for insight. Thankfully none of them have been in the least bit dishonest about their motives. I just tell them the absolute truth and wish them luck...