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The real dish on why your Phoenix home didn't sell- 5 selling mistakes

By
Real Estate Agent with HomeSmart Real Estate AZ Broker BR030809000

The real dish on why your Phoenix home didn't sell - 5 selling mistakes

 

It starts out great, you're excited about finally getting your Phoenix Metro home on the market. You've been told that there will be a lot of activity in the first week or two... so be prepared to show, show show your home. All is good and you're somewhat patient but after  2 weeks and only one showing you're wondering where are all the potential buyers are and why aren't they looking at your house.  You really want to know why?  Stay tuned because I'm going to 'dish' the real truth why your home isn't being shown.

 

Selling your Phoenix Home Anna Banana Kruchten

 

1.  There is only one picture in MLS and not much information regarding your home in the remarks section. In this day and time there absolutely should be a lot of pictures - and really good pictures and a video too.  Be sure to ask your agent before you agree to list how they market your home?  Knowing how to market your home  is critical to selling homes today.

 

2. Agents realize that your home is priced way over what other homes in the Price your Phoenix Home Correctly to SELLneighborhood have sold for and don't want to waste their time showing your home -unless it's shown as a comparison and to sell another home in the area. And trust me agents use over-priced homes to sell another home every day of the week. The pricing/sold information is also readily available online so pretending it doesn't exist isn't going  work out that great for you, is it? You must work with current statistics and your agent should be very aware of real estate trends.

 

3. Nobody can see or find or your listing online.  There are many sites and lots of ways to market homes in today's online world. Unfortunately some agents have no idea how to market online and that's not a good thing to get your home sold. Did you realize that over 95% of buyers start their search to buy a home online?  You gotta make a big splash all over the net. Be sure your agent knows how to market your home online before you hire them.

 

Staging your Phoenix Home4. You were not given proper staging tips and/or was it suggested you hire a home stager. Sorry folks but your house looks like we just walked back into the seventies. Unless you've priced it lower to reflect the lack of upgrades why on earth would a buyer pay as much as they would for your home as they would for an upgraded and updated home? That's just not going to happen unless you've got one heck of a fabulous location, view or are sitting on a gold mine of some kind. I know you've got a lot of emotional ties to raising your kids in this home, and that's a good thing. But emotional ties don't sell homes. Staging along with the correct pricing will help tremendously to get your home sold.

 

5. Pet alert! 4 big dogs in home -  selling agent must make appointment so owner can remove the dogs before showing. Well as much as we all love our pets, and believe me I love mine, there is a good way of handling pets while your home on the market. And, there is a less than smart way of handling your 4 legged members of the family.  Perhaps there is a relative that can help out during the day so the dogs are well taken care of AND not in the house. Or maybe there is a doggy day care is close by that you can take them too?  Whatever you do - make arrangements so that pets don't get in the way of your home selling. And let's not forget all of their pens, beds and food dishes....and smells. That is a major turn-off to many home buyers.

Pets and selling your Phoenix Home

 

Selling your Metro Phoenix Home isn't as easy as it appears.  Having an agent on your side that is truly skilled, knowledgeable and up to date in their online marketing is critical. And now as of 11/13/13 that we are heading back to a buyers market in the Phoenix area it's even more critical to prepare and list your home with a top notch agent. Give Anna 'Banana' Kruchten a call if you'd like to discuss selling your Metro Phoenix Home.

 

 

The real dish on why your Phoenix home didn't sell - 5 selling mistakes

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Comments (23)

Brad MacKenzie
Brad MacKenzie - Duxbury, MA
Turning Houses into Homes on the South Shore

That's the scoop on the real dirt. Tell it like it is, Anna

Nov 13, 2013 03:49 AM
Liz Wallace
Century 21 Sherlock Homes - Rockville Centre, NY
Broker C21 Sherlock Homes, Rockville Centre, LI, N

We sometimes have a million dollar home on MLS with one picture and it looks like it might be from a cell phone.  The house is not selling because they hired a lazy Agent.

Nov 13, 2013 05:23 AM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

All 5 of those can be showstoppers if not handled correctly. Sellers need to listen to the advice of their agents and don't try to compromise and do it halfway.

Nov 13, 2013 07:17 AM
Lara O'Keefe
North Texas Home Finders - McKinney, TX
Really good selling points. Sellers should ask to see the full listing so they know what agents see.
Nov 13, 2013 08:05 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

So... the agent believed that things are moving so fast that he/she didn't have to do any work, didn't have to price it right, and didn't have to tell the sellers to clean the cat box. 

Somehow, "lazy" never does get people too far in life. 

Nov 13, 2013 08:29 AM
Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

Yes and also the instructions made it incredibly hard to show. Like appt only and 48 hour notice. 

Nov 13, 2013 08:44 AM
John Meussner
Mortgages in AZ, CA, CO, DE, FL, GA, IN, MD, MN, MT, NC, NJ, NV, OK, OR, PA, SC, SD, TN, TX, UT, VA, WI - Fair Oaks, CA
#MortgageMadeEasy Fair Oaks, CA 484-680-4852

Comment #1 is yet another reason that home didn't sell.  Good dish on what could prevent homes in Phoenix, AZ from selling.  A simple call to Anna Banana would take care of those issues.

Nov 13, 2013 09:25 AM
Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366
Dry Rot and Water Damage www.tromlerconstruction.com Mobile - 916-765-5366 - Placerville, CA
General Contractor, Dry Rot and Water Damage

These things do make a lot of sense and yet we see it being done still Anna. We need to get these people subscribed to your blog!  :)

Nov 13, 2013 09:38 AM
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Anna

Your insight will help to sell the home . . . . thanks for sharing your thoughts.

Good luck and success.

Lou Ludwig

Nov 13, 2013 11:19 AM
Ed Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Anna, when all is said and done if the market is buys and the house is not getting attention the sellers should recognize they made a mistake and try to correct it quickly

Nov 13, 2013 12:25 PM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Anna, all good points! In the day of instant gratification information is key! Enjoy your day!

Nov 13, 2013 07:55 PM
Bill and MaryAnn Wagner
Wagner Real Estate Group - Ocean City, NJ
Jersey Shore and South Jersey Real Estate
Great reasons Anna! My particular favorite is "the home can only be shown on Thursdays between 2pm and 4pm".
Nov 13, 2013 09:40 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Anna, great post, and valid reasons why a home does not sell!    I have had troubles with renters AND pets.   Can be a real nightmare!

Nov 13, 2013 11:17 PM
Jon Kolsky
Kolsky Realty & Management - Long Beach, CA
Licensed California Real Estate Broker

Anna~ I am sure the sellers picked the worng broker....If they would have used "you" the homeowners would not be making BIG mistakes & the home would be sold by now

Nov 13, 2013 11:56 PM
Erin Bates
CMG Financial and Expansion Marketing Services - Aurora, CO

Nice one! We just listed a house that had 0 showings in the first two weeks - in a neighborhood that usually sells in ONE day! So, we went back out and took all new photos (even though the first ones we had were great). I think putting some new energy into it helped - so, now we have had showings - but NO offers. We have 25 pictures (the max) in every single online system, a great description, etc - the only thing I can think is, well, your number 5!! They have lots of pets - and while I do love pets - they are very intrusive. Our sellers do not quite understand and despite all of our nagging, they are still allowing the pets to roam around during the showings. 

Nov 14, 2013 02:34 AM
Mike Sibbald
Elevations Real Estate, LLC - Fort Collins, CO
Broker/Owner Elevations Real Estate, LLC

Hi Anna, I always learn a bit from you with your posts!  Thank you for your experience and sharing it with us, Mike.

Nov 14, 2013 04:21 AM
Cathy Criado
Criado Realty - San Antonio, TX
Making Real Estate Profitable

Anna love the banana dog!  Too cute!

Sometimes Sellers just get hard headed.  They see the feedback and still ignore it thinking the right buyer will come along.  I may need to share this one with a particular client. 

Nov 14, 2013 05:12 AM
Dagny Eason
Dagny's Real Estate - Wilton, CT
Fairfield County CT, CDPE Homes For Sale and Condo

Sometimes the sellers have no other way, but then price should be reduced to make it more attractive..

Nov 14, 2013 09:56 PM
Shanna Hall
Real Estate Solutions - Kirkwood, MO
I love selling houses!!!St. Louis, MO 314-703-1311

Excellent list!  I wish all seller's would actually follow our advice!  We do not tell people to be a pain but to help them be successful in selling!

Nov 19, 2013 10:07 PM
Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
850-476-4494 - Pensacola, Pace or Gulf Breeze, Fl.

Great post Anna as always and points to put into my newsletter. But my inquiring mind wants to know how you became the Top Banana" so catchy 

Apr 22, 2017 03:48 AM