Every business website needs traffic.

And you need Google Juice. Why? Because Google is king, representing 70% of all traffic driven to your website.

It is theorized that there are probably more than 200 factors that account for how a website is ranked by Google. Search engine optimization experts don't have the answer yet. However, here is a list of the good - and the bad - factors that will affect your Google Juice:

Ten Good Google Juice Factors

• Keyword in URL (resource for key word search: Google Ad Words)
• Keyword in domain name
• Keyword in title tag
• Keyword density in body text
• Keyword in H1, H2, and H3
• Links to internal pages
• Internal Link validity (resource for checking this: free link checker)
• Freshness of pages
• Page Rank
• Quantity and quality of Backlinks

Seven Bad Google Juice Factors

• Server is often inaccessible
• Text presented in graphics only form
• Link farms
• Keyword stuffing
• Traffic buying
• Link buying
• No links to you (Here's what I use: Backlink checker)

This is not meant to be an exhaustive list. But as a business owner you should start here if you want to get a little more Google Juice.

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Chris Mitchell is the President and Founder of 25-8 Marketing, Inc, a full service advertising agency in Elk River, Minnesota. He plans and implements marketing programs for small to medium-sized businesses. Mitchell is a consultant, speaker and author and has worked with hundreds of companies. He has over 20 years of real-world advertising experience, and understands the marketing challenges of the small business owner.

website: http://www.258marketing.com
email: chris@258marketing.com