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Buyers And Sellers....Do You Have A Team Captain Or Do You Go It Alone

Reblogger Lenn Harley
Real Estate Agent with Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate 303829;0225082372

I GO IT ALONE and  I AM THE TEAM CAPITAIN. 

I have always objected to the advice articles and "experts" who advice home buyers and sellers to question agents on that very subject, "How many homes did you sell in the last year?"  Just what does that say about the questioner's understanding of the real estate business? 

It's a phony question asked by folks who don't understand real estate brokerage.

In fact, referrals have been an important source of agent incomes for many years.  The number of homes that I personally closed in any year is only a small percentage of the business that I do.

Most who ask that question are folks who write advice articles for consumers. 

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Original content by Barbara Todaro 104763

We are listing agents, and every listing presentation results in another new point to discuss.  At one of our most recent listing appointments, there was a question asked that required a lesson in how real estate is bought and sold today. 

The question asked was “how many listings do you sell yourself as opposed to other agents selling them?”  The simple answer to that question was 5 out of 75 to that date.  The homeowners had a look of disappointment.

Agency needed to be explained, along with how we market and to whom we market.  We are never buyer agents unless one of our sellers wants to buy within our market area.  We always represent the seller, and we do not participate in dual agency, if a buyer should walk through the door at an open house on one of the homes we’ve listed.  We only represent the seller.

There are many buyers who do not understand buyer agency, and even after an explanation, some do not wish to seek out the services of a buyers’ agent.  I think they are fearful, in a sellers’ market, of losing the opportunity to secure the home they finally found and loved.  It’s their choice, and they have been advised verbally and in writing that we do not represent them.  So, we go forth and write the offer; deliver it; and put the deal together while representing the seller.  That’s our job, and the buyer always pays the seller top dollar. 

Buyer agents need to do a better job of announcing and promoting exactly what and why their services are needed by all buyers.  The owners of this property understood and liked the idea of having an agent who fully and exclusively represented them.  Who wouldn’t?? 

 

 


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Comments(4)

Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Good morning, Lenn.... thanks so much for the reblog.... I always appreciate it....

Nov 19, 2013 10:00 PM
Hella Mitschke Rothwell
(831) 626-4000 - Honolulu, HI
Hawaii & California Real Estate Broker

Lenn: The referral business can be very lucrative as you have proven. I am currently expanding my real estate business to where income comes from several areas, not just "closing" a sale. Agents who just do one kind of real estate, in my opinion, are limiting themselves.

Nov 19, 2013 10:34 PM
Bill Roberts
Brooks and Dunphy Real Estate - Oceanside, CA
"Baby Boomer" Retirement Planner

Hi Lenn, Between the two of you, you represent everyone. I don't see the problem of having two like you working for the same company or even on the same team.

But then I don't see the problem with dual agency which is legal here in California. In Barbara's example of someone coming into an open house and insisting that they want to make an offer, I think they deserve representation, not just be treated as a transaction like they do in Florida.

The brokerage can and should employ both seller's agents (listing agents) and buyer's agents. That way the buyer at the open hoouse could be referred to the agent within the company. Actually, since an open house is more about securing buyers than it is about selling the listed house, the agent doing the open house should be a buyer's agent.

Bill Roberts

Nov 19, 2013 10:41 PM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The RIGHT CHARLOTTE REALTOR!

Lenn, I have to agree with Barbara - it's a dicey situation for both buyers and sellers as well as opening ourselves up to liability that we don't need. 

Your comment reminds me of that very question posed to me this week - "Well, _____ has sold over 100 homes this year.  She is the agent who we first interviewed and my wife is thinking about going with her.  How many have YOU sold?" 

So, I opened up my laptop to a program that we, as brokers can view (typically used for recruiting purposes) and pulled up my individual sales as well as hers, showing him the data.  Guess how many she had sold?  THREE!  I'm doubtful that she's sold 100 in her CAREER!  I know her and know that she does not have a team and barely does any marketing online so, I know the referral business is not something that she does.  But, WHY lie to a potential client like that? 

Needless to say, I landed the listing but, it did teach me to be sure that I have my laptop available to quickly do those searches right in front of the sellers so that I can show them the REAL data! 

Nov 20, 2013 11:26 AM