Buyers And Sellers....Do You Have A Team Captain Or Do You Go It Alone

We are listing agents, and every listing presentation results in another new point to discuss.  At one of our most recent listing appointments, there was a question asked that required a lesson in how real estate is bought and sold today. 

The question asked was “how many listings do you sell yourself as opposed to other agents selling them?”  The simple answer to that question was 5 out of 75 to that date.  The homeowners had a look of disappointment.

Agency needed to be explained, along with how we market and to whom we market.  We are never buyer agents unless one of our sellers wants to buy within our market area.  We always represent the seller, and we do not participate in dual agency, if a buyer should walk through the door at an open house on one of the homes we’ve listed.  We only represent the seller.

There are many buyers who do not understand buyer agency, and even after an explanation, some do not wish to seek out the services of a buyers’ agent.  I think they are fearful, in a sellers’ market, of losing the opportunity to secure the home they finally found and loved.  It’s their choice, and they have been advised verbally and in writing that we do not represent them.  So, we go forth and write the offer; deliver it; and put the deal together while representing the seller.  That’s our job, and the buyer always pays the seller top dollar. 

Buyer agents need to do a better job of announcing and promoting exactly what and why their services are needed by all buyers.  The owners of this property understood and liked the idea of having an agent who fully and exclusively represented them.  Who wouldn’t?? 

 

 

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