Greenwashing is the art of misleading consumers of a product's environmental friendliness.  This is happening alot these days, especially since being "green" seems to be so trendy at the moment.  It seems everyone wants a piece of the pie and are willing to market themselves as "green" without much credibility.  For example, everyone talks about bamboo floors as being environmentally friendly.  While it is a rapidly renewable resource, as bamboo grows very quickly, consider the impact of shipping from overseas (rather than buying locally) or the high use of formaldehydes as a binding agent.  While there are going to be pros and cons with all products, my intent is not to discourage the use of bamboo, as I find it to be a beautiful flooring.  My intent is to make sure that we don't always take things for face value and consider the whole story. One bamboo company worth looking at due to there sustainable business model is Teragren, which emits less formaldehyde than many others on the market.

Another way to be "greenwashed" is taking 100% natural for face value.  You would think this would mean it was good for you...right?  Well, consider ingredients like arsenic and formaldehyde.  They are naturally occurring, but do you want to rub them on your skin or ingest them.  I think not. 

Or consider the cleaning products that claim to be chlorine-free but are filled with other toxic chemicals. 

My advice...Give it a good hard long thought before jumping on the greenwashed bandwagon.  Just because a company says it is "green" or environmentally friendly...is it?