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DISNEY DISCOVERED THIS DYNAMIC AND USED IT WELL

By
Real Estate Broker/Owner with people first...then business Ran Right Realty 636943 licensed to thrill

If you visit Disneyland, you wont notice right away what I am about to share. It is completely surrounded with a BERM of either trees or walls but the end result is when you enter into the LAND OF DISNEY, all other lands are blocked out. Walt didn't want you looking at traffic, roof tops, cars, outside buildings or street lamps. He controlled the environment you were now in once you bought a ticket

SELLING AND BUYING REAL ESTATE

My listings have the same dynamic. So do my rentals too. I control the first experience, the eye candy, the impression and the curb appeal. You are now under my management, my business plan and I have a specific goal or mission that I have been hired to do. It will be done to every-ones satisfaction right up until we close escrow or rent the place out.

STAGING IS NOT MYTH

When you see something that catches your eye, you have now joined the billions of people who like having their attention captured. People want to be entertained, wowed and impressed. The opposite is true too. They should not be exposed to anything that comes against those dynamics either. STAGING makes sure that what you see, smell and touch is pleasant and purposeful...

REPAIRS ARE NOT FOR ARGUING ABOUT

If you have a blatant defect, you have just added that to someone's first impression experience. It cannot be erased so easily either. Water damages, cracks, anything broken, stained or not functional should be addressed before we go live. If not, you will be triggering the dreaded reverse selling dynamic...In other words YOU are the problem and back pedaling is your business plan. I wont do that

FINE DINING MEANS JUST THAT

Ever been to a FIVE STAR dining episode? You are wowed from the parking lot all the way to the front door and then it keeps going until you are seated with everything being purposely laid out and presented. The service is of a high standard and the food is prepared fresh for each individual. From start to finish, you belong to the restaurant...THEIR GUEST and they create your reality. They want you to comeback

HIGH STANDARD OPERATING PROCEDURES

In Real Estate, the minute my signage or phone number goes live on a piece of Real Estate or my card is given out, I create and control the ride, the experience and the results. The fiduciary is triggered to optimum, fair and honest dealing "flags" go up high for all to see and an urgency is created...WHAT IS THE URGENCY YOU MAY ASK?

FEAR OF LOSING OUT

People see an exceptional transaction and want to be a part of it some also being afraid to lose it IF they don't act quickly. They know what others will know when they see and behold the product. They will want it too! Long before anyone gazed upon it however, it was destined for success if properly prepared and presented. Going public triggered the process..that's all

BRANDING

Disney knew once you visited with him, you were his and he took you for a wild, memorable literal ride...One that had you coming back too. Its called branding...and he made it personal

Comments (7)

Elite Home Sales Team
Elite Home Sales Team OC - Corona del Mar, CA
A Tenacious and Skilled Real Estate Team

A controlled environment is a beautiful thing if used correctly.

Nov 21, 2013 11:55 PM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Elite demonstrating the point with his commenting...yes to this and thank you for visiting today

Nov 22, 2013 12:03 AM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Disney offers a unique experience and fantasy and it is certainly well staged.  

Nov 22, 2013 12:48 AM
Jon Kolsky
Kolsky Realty & Management - Long Beach, CA
Licensed California Real Estate Broker

Richie~ AR is doing a pretty good job, as well! Now, if I can do as Disney, I could capture the magic, too!...We are as we brand and act...Awesome post, again!

Nov 22, 2013 12:58 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

RAIN MEN

Gene...the word "staged" in your commenting...yes to this and it being activated to achieve good results

Hello Jon...Many are taking their place in life and shouting out their capabilities. If not now...when?

Nov 22, 2013 01:04 AM
Jon Kolsky
Kolsky Realty & Management - Long Beach, CA
Licensed California Real Estate Broker

Richie~ there's no BETTER time than NOW as i see it, anyway!

Nov 22, 2013 01:11 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Jon...you and I see eye to eye...my dear Jon

Nov 22, 2013 04:48 AM