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Building Trust in Customers AND Our Peers

By
Real Estate Agent with Savvy + Company (704) 491-3310 228209

Building Trust in Customers AND Our Peers

Listening builds trustAs you know, most successful salespeople have learned to master the art of salesmanship.  No, it’s not the hard sale, it’s not about “getting the sale” and it’s not about the product or service that you are selling.  It’s about THEM!  It’s all about the customer/client and building a relationship of trust.

I had a glass of champagne last with an agent who was representing the other side of a recent transaction with me.  No, I’m not recruiting her but, I did want to let her know that she was one of the shining stars on the other side of a deal for me this year.  As we sat chatting, I realized just how distinctly different this transaction had been compared to one that I’m currently working.

On no fewer than a half-dozen occasions, this other agent has been condescending to me, berated me and basically told me that because MY clients didn’t cave to their clients’ demands, I was doing them an injustice.  Everyone who knows me and who has worked opposite me in a transaction will tell you that I am NOT that person on the other side!  My goal, as is the goal of the other agent with whom I shared champagne last night, is to build trust with the other side as we have with our clients.

I know that may sound strange to you but, think about it, we DO have a common goal - making both sides of the transaction feel confident (trust) that we have gotten them the best outcome and that the transaction is/was as seamless as humanly possible (barring any BOA interference!).

Negotiating doesn’t have to be about being the meanest, most ruthless, arrogant SOB you can be!  It CAN be done with finesse, a calm demeanor and class.  How do we accomplish this AND get our clients the best outcome?  We build trust with the only other person from the other side of the transaction with whom we can talk--our peers! 

We listen, nod, smile; we DON’T interrupt, we don’t defend…we build trust with our peers.  That trust translates into, what everyone realizes, is a win-win situation. 

Some agents just have that finesse, some don’t!  Today and every day, I am incredibly thankful for those who DO!

© Debe Maxwell | The Maxwell House Group | SavvyBroker@me.com | Building Trust in Customers AND Our Peers

Comments (43)

Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

I love to reason and play give and take in everything I come across that requires it. However, I do reach a point where I tell people...I am not able to just keep giving in so please help out here at some point...It gets done after that

Nov 28, 2013 10:29 PM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

Debe, I’ve become friends with other agents who were such a delight to work with. It seems so rare to find “collaboration” in real estate transactions.  It does not sound strange to me at all … we do have a shared goal.  There is no reason why it cannot be a win-win. 

Nov 28, 2013 10:46 PM
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Your buyers, my sellers has made it defensive, like litigating for not just a good taste in everyone's mouth, but to win. The buyer and seller want to go to the real estate closing. With your help they can or may not if the expectations are not realistic. Or if the agent that took the nose bleed high listing should have been all smiles, but walked away from the table. Over priced listings cause more heat in the kitchen when the buyer, market tries to bring the price down to where it should have been three years ago, three agents ago. The situation is the problem, not the personalities. Be tough skinned, tender hearted but don't take it personal or get snarky. 95% of our sales are list them, sell them and don't have the back and forth tongue lashing you see in the halls of layers and layers of splits. All those happy, not so happy cooks in the kitchen. Too many people involved and delays in the drive through right now snap snap is how alot of the frustration heats up, boils over. And blame, someone gets the sharp finger point...and funny how it is the other side of the equation not checking in to relay the drama missing pieces.

Nov 28, 2013 10:57 PM
Tracy Oliva
West USA Realty - Arizona - Fountain Hills, AZ
The Oliva Team Arizona Agents

Good Morning and this is a great post!!  Keep up the good work and good luck with your business,  E

Nov 28, 2013 11:08 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Debe

Oh this sooo resonates with with me. It seems that there are some in our business whose personal agendas are at the forefront of what they do. And they have learned to denigrate, insult, manipulate and engage in other behaviors that they feel put them in control and put the other person down, perhaps in the name of negotiation.

We really do all have the same goal. The path there might be a bit diffferent, but ultimately we do want the same thing. And that is sometimes true in real life as well.

I have had a great year and worked with some great agents that I would love to do business with again.

Jeff

Nov 29, 2013 12:24 AM
Susan Emo
Sotheby's International Realty Canada - Brokerage - Kingston, ON
Kingston and the 1000 Islands Area

I love this post Debe!  So many out there don't recognize that they might be in this business for a looooong time and that there are only so many bridges that can be burned! 

Nov 29, 2013 02:14 AM
Tinker Hulsey
Century 21 Wright-Pace Real Estate - Jonesboro, AR
Century 21 Wright-Pace Real Estate

Great Post!! I agree, we all have to work together and that is agent to agent as well. But, I do say "what goes around comes around"...Communication is EVERTHING!!! Good Luck in 2014!!

Nov 29, 2013 02:58 AM
Alan Kirkpatrick
Austin Texas Homes - Round Rock, TX
Alan in Austin

Debe:

Very good post and you communicate some things that really need to be said. We must treat one another with the Highest respect. I have always seen the other agent I am working with as almost a co-worker or team member. We are both trying to accomplish a similar task. I want his clients to be pleased and grateful and mine as well and most agents, I believe, feel the same. 

Nov 29, 2013 03:31 AM
Ed Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

I was once told that the best negotiators are like a pick-pocket. The target doesn't know they have lost anything until way after the fact

Nov 29, 2013 05:02 AM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

One result when having two agents representing their two clients with a win-win attitude is there is a much more frequent "how can we fix this" attitude when a problem arises, rather than, "your client needs to give us this or that or we're walking".  And having a "how can we fix this" attitude usually ends up in a successful closing.

Nov 29, 2013 06:12 AM
Jimmy Faulkner
Florida. Homes Realty & Mortgage - Wantagh, NY
The Best Of St. Augustine

Debe: A good reminder for me to win people over and not fight with them.  It is important to make a transaction clean and neat and it takes patience to do this.

Nov 29, 2013 07:17 AM
Carla Muss-Jacobs, RETIRED
RETIRED / State License is Inactive - Portland, OR

There is a tranaction I'm in that will close Monday.  When it does . . . I might get a couple posts out of it . . . the listing agent outright lied!  For no apparent reason.  You're right Debe, among peers it goes a long way in a small town!

Nov 29, 2013 11:26 AM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The RIGHT CHARLOTTE REALTOR!

WOW!  Thanks everyone!  This obviously struck a chord in many!  I will forever be perplexed by agents, loan officers and other members of the team who insist on being so incredibly antagonistic.  I just makes no sense to me how being kind and working through problems (instead of creating them) isn't the best road to follow for some.

And, Carla, yes, even in a big city where 10% of the agents do 90% of the volume - you run across the productive ones often and it's best to be one that our peers run TO instead of run FROM!

Nov 29, 2013 12:39 PM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

 

Sometimes you work with someone that you may not like or respect. The goal is to make them like and respect you by doing the right thing. It does  help make for an easier settlement.

Good post, Debe!

Nov 29, 2013 02:08 PM
Jeff Fritzson: Frisco Real Estate Pro
Jeff Fritzson Real Estate, Ebby Halliday Realtors - Frisco, TX
Your Success is My Focus!

Debe - what a great post. Creating a professional environment to work together to accomplish a common goal is what it should be about. Each agent represents their buyer and should not take it personally when an agent delivers a clear message. I really enjoyed your post. Thanks.

Nov 30, 2013 02:51 AM
Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
850-476-4494 - Pensacola, Pace or Gulf Breeze, Fl.

Some agents just have that finesse, some don’t!  Today and every day, I am incredibly thankful for those who DO! 

That about sums it up, we don't have to be adversarial just get our jobs done. 

Nov 30, 2013 05:54 AM
Praful Thakkar
LAER Realty Partners - Burlington, MA
Metro Boston Homes For Sale

Debe, I can bet, this agent is not a good fit for many things - other than just real estate!

However, what I liked about you is - you care for WIN-WIN! 

Nov 30, 2013 01:00 PM
Praful Thakkar
LAER Realty Partners - Burlington, MA
Metro Boston Homes For Sale

I wish I could meet you - I am in Cary, NC - leaving for Boston tomorrow...

May be, next time?

Nov 30, 2013 01:02 PM
Jeanne Dufort
Coldwell Banker Lake Country - Madison, GA
Madison and Lake Oconee GA

Trust increases the chances you will "problem solve" - and in most transactions I'm involved with, the selles DOES want to sell, and the buyer DOES want to buy this particular home.  But problems crop up - price and terms, condition, finance - getting to the closing table is complicated! Agents who trust each other can focus on solving problems for their clients, not defending their flanks.

Dec 01, 2013 12:36 AM
Erin Bates
CMG Financial and Expansion Marketing Services - Aurora, CO

Great post and a very well deserved feature. You are right, negotiating does not mean you have to be a junk yard dog, you can be a polite poodle with a little bite if necessary! Representing your clients in a negotiation with a professional attitude speaks volumes about you! 

Dec 01, 2013 11:58 AM