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What's The Difference Between A Seller's Agent And A Selling Agent?

By
Real Estate Agent with Premiere Property Group,LLC Portland Metro & Suburbs Oregon

What's The Difference Between A Seller's Agent And A Selling Agent?

At first glance, one would think that the seller's agent and the selling agent are one and the same right? To the the home buyer and seller it also might look the same, but there is a HUGE difference!

Listing a home for saleHere in the Portland Metro area, real estate agents are actually given the broker title (which can also be confusing to some). I recently had a client have concern as to why I was representing both the seller and them as the selling broker (which was on a document). Although I discussed things with them when we first sat down and went over the Oregon Real Estate Disclosure Pamphlet which outlines both the Buyer and Seller broker duties, I can see how this slight change can be confusing.

So, what's the difference between a seller's agent and a selling agent? Besides the "er" and the "ing" here is the difference:

Sell-er's Agent/Broker: Also known as the listing agent and represents the seller only. They work with the seller to LIST and market the hHome buyingome for sale and work with the sellers through the negotiation and sale process.

Sell-ing Agent/Broker: Also known as the buyer's agent and represents the buyer only. They  work with the buyer to find that perfect home and once found, they work closely with the buyers through the offer and sale process.

Another way to look at this is that the seller's agent lists the home for sale while the selling agent brings in the buyer..so sells the home. Even though it's legal in Oregon for an agent to represent both the buyer and a seller in the same transaction as a dual agent, I personally don't practice this. This can be a fairly common practice with the sale of certain types of homes or in certain locations like new construction or homes in rural areas.

Whether you're looking to buy or sell a home in the future, know that I will be looking out for YOUR best interest only when I represent you!

 

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Knowledgeable, Approachable, Service Oriented

Cindy Westfall ABR,GRI

Premiere Property Group,LLC

5000 Meadows Rd., Ste. 150, Lake Oswego, OR 97035

Cell: 503-819-5241      

E-Mail: cindy@cindywestfall.com

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Disclaimer: All views on my blog are my own and may not reflect that of Premiere Property Group. All pictures and content are my own unless otherwise noted. Please No Copying without my permission.

 Cynthia Westfall is licensed in Oregon State

 

Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Cindy... for some strange reason I see a lot of confusion about these terms in our market amongst agents, as well. They keep looking for a "BA" classification in MLS, when it's actually "SA" for selling agent not buyer's agent.

Dec 09, 2013 03:54 AM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

i never use the term 'selling agent' with a client. I find it too confusing. I refer to them as listing agents and buyer's agents. I only use selling agent with other agents.

Dec 09, 2013 06:58 AM
Cindy Westfall
Premiere Property Group,LLC Portland Metro & Suburbs Oregon - Tualatin, OR
ABR,GRI Your Tualatin & Portland Metro Real Estate

Hi Nina, I wish for this reason, they wouldn't use "selling" agent in terms of the buyer's agent.

 

Dec 09, 2013 08:46 AM
Cindy Westfall
Premiere Property Group,LLC Portland Metro & Suburbs Oregon - Tualatin, OR
ABR,GRI Your Tualatin & Portland Metro Real Estate

Hi Tammie, This is on many of our documents, so hard to keep away from the clients. It can be very confusing because seller's and selling both have SELL in them, so it looks like you would represent the seller.

Dec 09, 2013 08:49 AM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Cindy, This is a term that we need to have changed. It is confusing agents so how can we expect the public to understand. 

We always need to be educating our agents, buyers and sellers.

Dec 09, 2013 09:40 AM
Andrea Bedard
Thompson Company, REALTORS® 240.593.2860 - Silver Spring, MD
Fluent in Real Estate & German, M.A. ABR ASP CIPS

The same confusion exists in Maryland Cindy! Why not use the terms the public and agents commonly use, listing agent, or even seller's agent, and buyer's agent. I second Margarets comment, selling agent is a term that ought to be changed.

Dec 09, 2013 10:06 AM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

Good clarification for buyers and sellers in the Portland area. It doesn't work just that way in Tennessee as an agent can facilitate and do both sides.

Dec 09, 2013 10:35 AM
Cindy Westfall
Premiere Property Group,LLC Portland Metro & Suburbs Oregon - Tualatin, OR
ABR,GRI Your Tualatin & Portland Metro Real Estate

Hi Margaret, It's a ever constant part of our job..educating..ourselves, our colleagues and our clients. Never keeps it boring..that's for sure.

Dec 09, 2013 01:07 PM
Cindy Westfall
Premiere Property Group,LLC Portland Metro & Suburbs Oregon - Tualatin, OR
ABR,GRI Your Tualatin & Portland Metro Real Estate

Hi Andrea, totally agree...listing agent, buyer's agent..simple right?

Dec 09, 2013 01:09 PM
Cindy Westfall
Premiere Property Group,LLC Portland Metro & Suburbs Oregon - Tualatin, OR
ABR,GRI Your Tualatin & Portland Metro Real Estate

Hi Debbie, We can facilitate both sides here in Oregon as well, but then you're a dual agent with limited agency to both buyer and seller.

Dec 09, 2013 01:11 PM
John F Muscarella
RIVER FARM PROPERTIES, LLC - Venice, FL
Broker/Owner, Venice, FL, Florida's Suncoast

I see many forms and software applications that use these terms and you do have to pause and translate buyers agent to selling agent at times.  Good post.

Dec 09, 2013 06:40 PM
Cindy Westfall
Premiere Property Group,LLC Portland Metro & Suburbs Oregon - Tualatin, OR
ABR,GRI Your Tualatin & Portland Metro Real Estate

Hi John, thanks, It is wording that sure can be confusing and like you say, make one pause to make sure who should be signing in this area.

Dec 09, 2013 09:14 PM
Jill Sackler
Charles Rutenberg Realty Inc. 516-575-7500 - Long Beach, NY
LI South Shore Real Estate - Broker Associate

Great distinction. I remember that caused some confusion for me at the beginning.

Dec 09, 2013 11:14 PM
Cindy Westfall
Premiere Property Group,LLC Portland Metro & Suburbs Oregon - Tualatin, OR
ABR,GRI Your Tualatin & Portland Metro Real Estate

Hi Jill, For me as well so imagine our clients that aren't in the biz being confused.

Dec 10, 2013 01:09 AM
Michael J. Gallo
Florida Luxury Realty - New Port Richey, FL
Florida Luxury Realty - Gulf Home Sales Team

We can also work for both sides in the transaction here. I mentor new agents for my Brokerage and I have had to break this down for more than one new agent.  We generally use the terms "Listing Side" and "Selling Side" to make it a bit easier.  Great Topic. :-)

Dec 10, 2013 08:41 PM
Cindy Westfall
Premiere Property Group,LLC Portland Metro & Suburbs Oregon - Tualatin, OR
ABR,GRI Your Tualatin & Portland Metro Real Estate

Hi Michael, I like that break down. I do think think this needs to be explained to buyers and sellers a bit more and your terms might make it easier.

Dec 10, 2013 11:52 PM
Mary Yonkers
Alan Kells School of Real Estate/Howard Hanna Real Estate - Erie, PA
Erie/PA Real Estate Instructor

Thanks for the detailed explanation.  Yes, consumers are confused and unfortunately so are a few agents whether they are new or well-seasoned.  And it is good to post as localism post for consumers in your area.

Happy Holidays.

Dec 11, 2013 05:56 AM
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Cindy I think that in general, many consumers are confused about the different roles that listing agents and buyers agents play in a transaction.  Your post should clear up that confusion and answer their questions.

Dec 11, 2013 09:19 AM
Cindy Westfall
Premiere Property Group,LLC Portland Metro & Suburbs Oregon - Tualatin, OR
ABR,GRI Your Tualatin & Portland Metro Real Estate

Hi Mary, If my post helps clear this up to consumers as well as agents, then I'm very glad I wrote it!

Happy Holidays to you as well!

Dec 12, 2013 03:13 AM
Cindy Westfall
Premiere Property Group,LLC Portland Metro & Suburbs Oregon - Tualatin, OR
ABR,GRI Your Tualatin & Portland Metro Real Estate

Hi Maureen, It's a constant in education..even when so much info is online, it's still confusing!

Dec 12, 2013 03:14 AM