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You Can't Sell To Someone Who Can't Buy....But Oh How We Try

By
Real Estate Agent with Jeff Fritzson Real Estate, Ebby Halliday Realtors 0629874

If you have never sold before or are still new to sales, sometimes you get so excited that someone is interested that we forget to do a key step early on in the process: Qualify your client. This goes for both buyers and sellers.

For buyers it is usually handled right away with the the buyer going to see a lender to find out what they are qualified to purchase with regards to budget. We may also ask for proof of funds if this is an all cash buyer or at least a letter stating the funds are available. 

We do this because we want to make sure that we are not wasting the client's time nor our own. It helps develop the criteria we will use to help our clients find the next home they can afford. I was speaking with another agent while attending a class recently and they will simply not take any buyer out without them being pre-qualified. 

People may not realize that it is the same for sellers. While they may not have to be pre-qualified by a lender (although I guess you could consider it some sort of qualification for a short sale) but the seller has to know what they are going to net. The "net sheet" is a perfect tool for that. It is better to know upfront if the sale is going to cost your client or if they are going to receive funds early on in the listing process than at the closing table.

Another area to be concerned with especially when dealing with matures is the question of competence. If you are called in to list a house for someone who is experiencing some difficulties understanding the questions and processes, please stop and let them catch up. Take note of the situation. Ask if anyone else will be involved in the decision. When in doubt ask them directly if they are feeling well enough or if you should come back. 

Remember you are trying to eventually get a valid signed contract. In order for that contract to be valid we have to remember COLIC - Competent Parties, Offer and acceptance, Legality of object, In writing and signed, and Consideration. That first one is often overlooked until later. Remember to check especially when dealing with matures.

Dan Hopper
Dan Hopper - Gold Way RE - Westminster, CO
Colorado Broker / Referral Services

Good points, Jeff.  Another reason, I DO NOT jump out of my desk to run off and show a property to someone who just called on the sign or ad!!  I require they meet with me first, in my office (I suggest all female brokers do this for safety reasons), so that I can do a proper buyer consultation which includes meeting with the lender, too!!  Now, using the right phone questions, and having the ability to email real estate disclosure docs to the caller, you might properly discover the seriousness of that buyer call.

Dec 17, 2013 12:15 AM
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

Jeff:  You nailed it ... esp. from my angle as a Lender.  I don't get terribly excited or think a deal is firm until I have the proof.  That steps is taking longer and longer to complete these days ...

Gene 

Dec 17, 2013 01:15 AM
Jeff Fritzson: Frisco Real Estate Pro
Jeff Fritzson Real Estate, Ebby Halliday Realtors - Frisco, TX
Your Success is My Focus!

Hi Dan - thank you for some great comments and sharing how you qualify. Very similar to how I work as well.

Hey Gene - thank you for the kind comments and sahring from a lender's point of view.

Dec 17, 2013 01:28 AM
John & Shannon Cox
CALL REALTY - Mesa, AZ
THE COX TEAM

When we were very new agents, we would show homes to anyone who asked because we were desperate for the business. Not anymore! It can be a huge waste of time to work with an unqualified buyer. Now we prequalify the buyer before showing any homes.

Dec 17, 2013 04:52 AM
Jeff Fritzson: Frisco Real Estate Pro
Jeff Fritzson Real Estate, Ebby Halliday Realtors - Frisco, TX
Your Success is My Focus!

Hi John and Shannon - that is it exactly. Your time is better spent elsewhere than with unqulified buyers. Clients - this is one of the reasons why we ask you to get pre-qualified.

Dec 17, 2013 04:57 AM
Patricia Kennedy
RLAH@properties - Washington, DC
Home in the Capital

Jeff, you pretty much nailed it with this one, especially with working with seniors.  I had a dear neighbor who was getting a little loopy, and it all worked out.  He gave a limited POA to a trusted relative (I had my favorite title attorney draw it up), and by the time the house went on the market, we were able to sell it with no loopy issues.  

Dec 17, 2013 08:50 AM
Jeff Fritzson: Frisco Real Estate Pro
Jeff Fritzson Real Estate, Ebby Halliday Realtors - Frisco, TX
Your Success is My Focus!

Hi Patricia - qualification can come in many forms and you obviously recognize the importance. Thank you for sharing the perspective. 

Dec 17, 2013 09:23 AM
Teral McDowell
Referral Patners LLC - Murphy, TX

So true, Jeff if the prospects have qualms about qualifying they are probably not.

Dec 18, 2013 01:50 AM
Andrew Green
Keller Williams Elite Realty - North Vancouver, BC
AndrewGreen

I think many of us experienced this when we were hungry for business, the excitement of finding a willing client can be overwhelming to somebody recently licensed. That being said, I do believe in building relationships with clients, and although I manage my time with them strictly, if I believe they're an 'eventual-buy' I'll try to establish and maintain some form of relationship, even if it's as simple as a phone conversation and drip campaign.

Dec 18, 2013 06:43 AM
Jeff Fritzson: Frisco Real Estate Pro
Jeff Fritzson Real Estate, Ebby Halliday Realtors - Frisco, TX
Your Success is My Focus!

Hi Teral - I like your comment - if they have qualms they probably will have problems. Thanks

Hi Andrew - yes it is very tempting for new agents hungry for anything. All that becomes is a distraction. I am also with you regarding building relationships. Thanks for sharing.

Dec 18, 2013 09:44 AM
Patricia Kennedy
RLAH@properties - Washington, DC
Home in the Capital

Hi, Jeff  I included this post in today's Last Week's Favorites.  Enjoy the rest of your weekend, and stay warm!

Dec 22, 2013 12:23 AM
Jeff Fritzson: Frisco Real Estate Pro
Jeff Fritzson Real Estate, Ebby Halliday Realtors - Frisco, TX
Your Success is My Focus!

Thank you Patricia - I really appreciate the acknowledegement. A great way to enter the Christmas week. 

Dec 22, 2013 01:29 AM
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

Jeff, you are so right, and many brand new agents ignore this.  I was one of them...know better now, thank goodness!

Dec 22, 2013 01:58 AM
Jeff Fritzson: Frisco Real Estate Pro
Jeff Fritzson Real Estate, Ebby Halliday Realtors - Frisco, TX
Your Success is My Focus!

WHen you are very new to the business or selling in general, you will take most any suspect regardless of qualifications. Most people learn this the hard way. I know I did.

Dec 22, 2013 03:50 AM
Jennifer Fivelsdal
JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571 - Rhinebeck, NY
Mid Hudson Valley real estate connection

Jeff excellent points.   Doing the process correctly will avoid later headaches.

Dec 22, 2013 10:02 AM
Praful Thakkar
LAER Realty Partners - Burlington, MA
Metro Boston Homes For Sale

Jeff, yes, this is SO TRUE - and loved your acronym - COLIC.

Dec 22, 2013 02:21 PM
Jeff Fritzson: Frisco Real Estate Pro
Jeff Fritzson Real Estate, Ebby Halliday Realtors - Frisco, TX
Your Success is My Focus!

HI Praful - thsnks for your comments. COLIC is not mine. I learned it in school and am not sure who is credited for that. 

Dec 22, 2013 09:26 PM
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

I have to laugh because this happened just the other day when I fowarded on a buyer to Gene Mundt, a lender here on AR. Turned out the buyer was unemployed!  Well, we didn't talk about that important feature & gee, he forgot to mention it too.

Dec 23, 2013 02:49 AM