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Chatham NH Farmhouse for Sale...Do We Advertise in the Luxury Home Magazines?

I suppose this is a continuation of my earlier newspaper advertising post but agents seem to have a different view of the niche magazine medium so I thought it was worth putting out there for discussion:

North Wind Grange Farmhouse We have this gorgeous historic farmhouse for sale in a very private corner of the White Mountains in Chatham, NH. Listed for 1.8 million.It has all the features, amenities and jaw dropping options one would expect from a 1.8 million dollar home. 52 acres, surrounded by conservation land, spring fed pond, the Cold River runs through it, multiple garages, in-law apartment, barns, certified organic farm etc etc....even the potential to add six additional building sites. It has 16 rooms and 9 bedrooms with 6000 square feet of living space so it could be a Country Inn, Corporate retreat etc...and those aren't clouds just behind the home--they have incredible views of the White Mountains and Evans Notch.

So the question is--Do we advertise this property in the typical upscale Luxury Home or Country Estate magazines? The average cost (as you all know) to place an ad for one month in these type of magazines generally runs around $800 - $1,000. That is a lot of Google Adword click purchases.... But then again, this IS an unusual property and MAYBE the magazine medium will target the particular buyer for this property. Our past experiences have not proved this but then again we don't normally have that many 2 million dollar farm houses for sale up here in The Whites so this is fairly new territory for us.

We already have a property website for the farm at www.NorthWindgrange.com, we did a YouTube video, a virtual tour and have it on Craig's List, Tulia and other sites as well.

Obviously the sale of this home puts into proportion spending $1000 for an ad for one month but even beyond the issue of cost is the issue of effectiveness. I am sure some of you in affluent markets would do well in 'Distinctive Homes Magazine' etc but we are a bit remote and a different market so we wonder....

Any thoughts or experiences pro or con that you have had?

Posted by Team Wright Realty | Sean Bossie on 03/18/2008 06:54 AM

Comments (7)

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7 Comments on Chatham NH Farmhouse for Sale...Do We Advertise in the Luxury Home Magazines?

It looks like a beautiful setting, but I don't think the decor lends it'self to a Luxury Home. For instance, the wallpaper and border make it appear dated and perhaps not "authentic" to the period of the home. Have you considered having it profesisonally videotaped for a virtual tour? And have you considered staging it? I think after those things are done, then perhaps advertising those links in a Luxury Homes publication would help. You might want to try advertising it in the New York Times real estate section. That's my .02 anyway. Good luck with it!

03/18/2008 07:12 AM

by Jeannie Kontis - Lancaster Real Estate, Lancaster PA Homes for Sale (Long & Foster Real Estate, Lancaster PA)

I think Jeannie is right. I have frequented a few NH Inns and many of these owners came from NY. Looking for a more simple life after years of chaos in the city. The property is amazing. I wish you the very best in a qucik easy sale ;)

03/19/2008 06:21 AM

by Stephanie Ballou (Century 21 Central Falls Realty)

Thanks for the suggestions Jeannie and Stephanie...It DOES need to be staged. Believe it or not the entire was completely remodeled--down to the studs and floor joists--TOTALLY renovated top to bottom. I think the fact that it was truly a working organic farm until they decided to sell it is what is 'altering the look'.

We are still debating if we want to advertise it in the high end magazines...tough call.

03/19/2008 06:30 AM

by Team Wright Realty | Sean Bossie (Coldwell Banker | Wright Realty)

Unfortuinately wall paper does addd that dated look. Why the debate about the marketing? There shouldn't be any question for a property of this caliber!

03/19/2008 07:51 AM

by Kelly Shoemaker Realtor Broken Arrow, OK (Coldwell Banker SELECT)

Kelly: The debate is valid because we want to spend marketing dollars that will sell their home. We all have been throwing money at our listings in the newspapers for years and all seem to agree that is a waste of money. Because this IS a high caliber listing we want to allocate our monies ( not less monies ) in a way that this property deserves. We will likely advertise in one of the luxury home magazines but we are trying to perform due diligence on this one...

03/19/2008 09:28 AM

by Team Wright Realty | Sean Bossie (Coldwell Banker | Wright Realty)

I am not the owner who runs it in your area, however using The Real Estate Book would be one great option. We partner with NYTimes.com , Wall Street Journal. com, Unique Homes.com, Boston.com/luxury living. All for the cost of their normal page price, and you will get the printed page locally.

05/12/2008 03:57 PM

by Jason Almeida - The Real Estate Book in Newport, RI

Jason Thanks for the info...I will check into the Real Estate Book today.I appreciate it!

05/13/2008 06:08 AM

by Team Wright Realty | Sean Bossie (Coldwell Banker | Wright Realty)