So you want to entice fresh prospects to your site but only have a small budget? No problem! There are many ways to attract hits without spending a dime. Keep in mind that free only means that you don't have to invest extra cash to take advantage of these promotion ideas, but you'll still have to invest some time. There's no such thing as a free e-lunch.
- Tell callers about your website on a custom on-hold phone message. But don't just mention the URL. Also tell them what to expect when they make the effort to visit you online.
- Include your URL in outgoing emails to insureds, prospects, and others. It's easy. Simply include your web address as part of the "email signature" at the bottom of the email.
- Add your URL to all stationary including letterhead, business cards, post-its, scratch pads, memos, envelopes, policy stickers, agency checks....
- Include page-specific URLs in your agency brochure. This gives you unlimited space to deliver your message and attracts quality visitors.
- Taste at Double-Dip URL. If you are having trouble coming up with a good website domain name for your agency, look no further than your main office phone number. One advtange of using the digits as your domain, is that it's sure to be available. Another is that it has double-dip power, because people who see your numeric URL may be closer to their phone than to their PC. It's an inexpensive and doubly effective promo.
Anyone else have any free ways they promote their website?