Specializing in Selling Homes | Farms and Ranches | Land- That Others Could Not Sell
There are many reasons why your home may not have sold. One of the main reasons is the lack of a customized strategic marketing plan.
The first time prospective buyers view your home is most likely online. Since over 90% of buyers begin their home search online it makes good marketing sense to have your home there for an online showing.
Then, if the buyer sees that your home or ranch fit their criteria they will set up a second showing if they are in the area or can get here to view your home. Since one of every 4 buyers here in Wellington and South Florida is a foreign buyer it is also likely that your home, farm, ranch or land would be viewed only virtually via live web feeds via Skype or videos that are posted. This buyer will buy your property without viewing in person.
In order to be front and center on the internet with your property it is not as simple as just posting your property for sale. Sure, you and your agent can post some Craigslist ads but that is just one tiny, tiny component in the marketing plan.
First, you must understand and know who your ideal prospect buyer is going to be. Who is the most likely person to buy your home? That is called your 'avatar'. You then must prepare your marketing to speak to them in their language. We don't mean their speaking language but rather the language that connects with them through words, expressions and being where they are online.
Then you must be able to be flexible and fluid. When the tide shifts, you need to shift with it. When we see that one aspect of the marketing plan is not working out, we immediately adjust what we are doing to market the property. Monitoring and assessing marketing strategies keeps you in front of your avatar.
Each home, farm or ranch has a story. This story needs to be conveyed to the prospect buyer in a way that will resonate with him or her. When it does, you have a match.
If you have been trying to sell your home with all the conventional ways and it is just not working out for you... then it is time to call Nestor Gasset and Katerina Gasset at International Properties and Investments LLC to get your home on the market with the most innovative and productive marketing plan customized just for your specific property.
Call us today at 561-753-0135 to get started!
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