Price Per Square Foot: Compare Apples to Apples (Part I)

 

“So what is the average price per square foot for a new home?”

As a builder, we hear this question a lot.

You probably won't like my answer: “Well, it depends on the home.” 

There are so many variables that affect the price of the home, such as:

  • Quality of the installers, products and materials
  • Style of housing
  • Size, location and natural features of the lot
  • School district
  • Experience of the builder

Ask Questions

Builder A offers 2,000 square feet at $77 per square foot and Builder B offers the same 2,000 square foot plan at $130 per square foot. Which is a better deal? The answer is in the details.

You may be getting a 70% efficient furnace in the $77 home. That means you save money on the mortgage but will pay substantially more every month in utilities. Does the $77 home include quality windows or use installers who are trained and understand how to properly control moisture?

Did the $77 home hire trained professionals to do the work you can't see, such as insulation, framing, heating, cooling, plumbing, or electric? Perhaps they did pay a lot to their trim carpenter and painter so they could cover up the little "oopsies" that occurred due to shoddy craftsmanship.

Out of all this, the most important is the quality of your home. Is it well built? Will you be able to live in it for a long time without major remodels or repairs? Or did they build it to last the life of the mortgage (30 years) only for it to become the slumpit for future generations to drive past with disdain?

Open up the hood and look around. These are questions you need to ask when you see someone talking about price per square foot.

Further, since we are believers in Sara Susanka's Not-So-Big-House philosophy, we'd rather build you a comfortable home right-sized to your family and your lifestyle. Not "space for the sake of space". Functional spaces you will use. Wouldn't you rather spend money on a home that is fully utilized versus having a large home with entire rooms you don't use but still have to heat, cool, and clean?

Don't Forget the Lot

Usually the lot, or the dirt you build on, is the single most expensive part of the new home puzzle. Nothing else will effect the bottom line more than the property.

While two homes may be the identical in square footage, the lots they sit on may be completely different. One may be a quarter of an acre in a suburban area. The other may sit on two acres in the country.

Since the lot is usually the largest individual cost in a new home, you could build the same home in two parts of town, one in a ritzy neighborhood and one next to the water treatment plant, and the cost would be very different simply because of the lot location.

You can build a very small home, on a very small lot, with lots of custom, built-ins and spend twice as much as you could building a large home, on a large lot with standard or baseline features.

Basically, comparing homes or builders based on price-per-square foot is like comparing cars based on their cost-per-pound. For example, a BMW Z3 may weigh as much as a Yugo, would you pay the same for both cars?

Are you following me? Would you compare these as being apples to apples? You wouldn’t, would you? It's more like comparing apples to lemons.

Same rule applies to new homes.

Next time we'll take more about pricing green home features. Stay tuned. I bet you can hardly wait...
 

6 Comments on Price Per Square Foot: Compare Apples to Apples (Part I)

Nice post! There are plenty of complexities involving lot sizes, locations of the lot, etc.., etc.. Precisely why online valuation services will never replace a competant professional who have a good understanding of everything you've pointed out in Part I.

Buyers certainly need to understand the benefits of having a competant real estate agent that understands the impact literally hundreds of things have on their future resale value.

 

 

03/18/2008 08:25 PM by Las Vegas Real Estate - Paul Francis, ABR,CRS (Coldwell Banker Premier)


Hi Chris - your post intrigued me tonight.

You say, "hire trained professionals" this makes a lot of sense. I have worked in shops where everyone is expected to know everything or can obtain a job based on "seniority"  - and the end result is that those who have done a certain job for a certain period of time are always better at what they do. Experience counts. The builder that will go the extra mile and pay a knowledgable, trained contractor will turn out a quality product.

"the most important is the quality of your home. Is it well built?" This speaks volumes. I had the good fortune to tour a home in West Michigan this week built by one of the biggest new home advertisers in the area -- lots of home for little dollars.  I loved the closet space and the large, open kitchen (but the kitchen doors rattled and needed to be glued.) The water in the backyard bothered me (oh, that will drain), the window u-factor was .45 - .50: for Michigan that is insanely inadequate, and there was absolutely no color but white. Obviously, a spray job with lots of VOC's.

It is evident that a pretty home or home to move into tomorrow is not always the right value....Daddy always told me to shop around!!! Now I know why!

03/18/2008 09:50 PM by Mary Bigelow, Renewing Your Life! (Ma's Marketing)


This is a very valuable post.  So many people are confused about this and they just don't get why basing a decision on price per square foot is not very reliable.  You have pointed out all the reasons why this is so problematic.  I plan to save this blog in my new construction notebook so I can give it to my clients the next time I am asked this question.

03/18/2008 10:02 PM by Joan Whitebook, ABR, e-Pro, CEBA (Buyer's Option Realty Services)


Thanks Paul. Real estate is such a large purchase. Too bad too many learn by (bad) experience.

03/18/2008 10:11 PM by Christopher J. Hall CGP, CAPS (GreenLife Homes)


I am intriguing? Nice. Best adjective thrown at me in a long time. Shade tree contractors do have a place...but hopefully someone is behind the wheel.

03/18/2008 10:13 PM by Christopher J. Hall CGP, CAPS (GreenLife Homes)


Joan - Glad I could help. I originally wrote this for our local Home Builder Association since the question came up so often. Now I'm going a little deeper since we're so into green building. I know from my own experience as a consumer just how dangerous it can be to work with shady builders. It is one of the reasons why I am building now myself.

03/18/2008 10:14 PM by Christopher J. Hall CGP, CAPS (GreenLife Homes)


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Builder-Contractor: Christopher J. Hall CGP, CAPS (GreenLife Homes)
Christopher J. Hall CGP, CAPS
Spring, TX
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