"Please, Input Your Email Here to Get Valuable Information About..."
I hate it when websites do this...it's an insult to the consumer and, probably, makes them want to leave and never visit your site again.
It's probably one of the worst marketing techniques ever invented: hold the information hostage, in hopes that the consumer will want it bad enough that they will put there email in the little box provided and proceed to your website.
It doesn't work on me and, I suspect, it probably doesn't even work on the people who came up with it.
Why? We all know what "input your email here" means...
An endless parade of spam, useless information, and constant headaches to try to stop the constant influx of unwanted information.
Maybe it's just as simple as "don't input your email here and simply leave." I do this myself plenty of times but what about the consumer who do input their email because they want what's waiting for them just beyond this page?
I suspect they'll rue the day they ever input their email into the little box and distrust everyone that asks the same of them in the future.
"Fool me once, shame on me...fool me twice...well."
Website programmers should consider the implications of this marketing technique, especially if they themselves ignore it when it's done to them. If they don't like it, what makes them thing anyone else will?
In the information age, where most of the information we access daily is free, holding any one piece of information hostage is dangerous. While one website tells you to pay the piper, another might be throwing the same information at you with no expectations.
These websites make me WANT to come back and we all know that it's super sticky websites that get the most traction in the World Wide Web.
Consider the consumer experience, maybe even your own, before you hold any information hostage, it might not be in your own best interest.
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