Old habits are frequently hard to break.  One that often shows up is the idea that one or two real estate companies or one or two real estate agents have all of the clients for a particular neighborhood.

So rather than intellectually evaluate what they have to offer and how well it will benefit a prospective seller, the seller will default to "they sell all of the property around here," then list with one of them.

If you're getting ready to go down that road, or if you already have and your home is sitting there unsold, you might get better results if you considered breaking that habit.  Interview several agents.  Pick the one who's enthusiastic about representing you, and who does not personally have a long portfolio of listings.  This is how you get the attention you'll need in this rather lax market.  Chances are you'll get a quicker sale and a higher return.

I have a CD that addresses the subject of how to list a home and how to pick the agent to do it.  It's a copy of an hour-long radio program interview I did a few months back for KAAM-AM's "The Money Doctor," W. Neil Gallagher, Ph.D.

I'll send you one free -- I'll even pay the postage -- if you live anywhere in the U.S. or Canada.  Just email your name and address and tell me you want the CD "A Realtor's Secret Weapons."  You'll learn a good deal of what I learned to provide my clients over my 43 years as a Realtor.

GOD Blesses!

BILL CHERRY, REALTORS

DALLAS, TEXAS

214 503-8563

My 43rd Year Selling Texas

Copyright 2008 - William S. Cherry, Ph.D.