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Real Estate Marketing: 5 creative mailings

Real Estate marketing mailers I had the opportunity to spend about 2 hours today with a group of Re/Max agents in Rogers. A very energetic group of entrepreneurs who were focussed on what they had to do in the current housing market.

In the marketing/brainstorming session, I encouraged them to continue to do their monthly mailings. However, I suggested that they try to position themselves a little differently in the eyes of their clients.

How? Well, I know from personal experience that any time I receive a stack of mail…what do I open first? Something that piques my curiosity. If there is an odd shaped package…or odd shaped letter…it gets my attention.

Finish the rest of this blog at: 25-8 Marketing Blog

PS. It's all about creative ideas that get attention.

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Chris Mitchell is the President and Founder of 25-8 Marketing, Inc, a full service advertising agency in Elk River, Minnesota. He plans and implements marketing programs for small to medium-sized businesses. Mitchell is a consultant, speaker and author and has worked with hundreds of companies. He has over 20 years of real-world advertising experience, and understands the marketing challenges of the small business owner.

Posted by Chris Mitchell on 03/18/2008 11:40 PM

Comments (10)

marketing, real estate marketing, direct mail

10 Comments on Real Estate Marketing: 5 creative mailings

Great ideas...you are right you want your information to stick out. I am going out tomorrow and buying all the items you have listed and start a new campaign. Thanks!

03/18/2008 11:53 PM

by Tammy Lane & Terry Coleman (Re/Max Elite)

Chris, those are all creative ideas. The only one that may not be such a good thing to mail is the stick match as I don't think that the USPS allows flammable materials (though isn't all paper flammable?) in the mail. I also happen to open the odd shaped letters first!

03/18/2008 11:54 PM

by Libby Cousins- Contract Mortgage Processor (Extraordinary Processing)

Chris - Very Clever and I already had some mailers sent to me already with some of those creative ideas, one actually sent a watch, which of course I opened and it said time is running out see how much your home is worth now. WOW keep them coming!

03/19/2008 12:15 AM

by Justin Williams - Loan Officer (Prosperity Mortgage)

Thanks for sharing these methods that might increase our response rate to direct mail.

03/19/2008 12:19 AM

by Vickie Nagy, Realtor, Specializing in San Ramon, Danville & the Tri-Valley! (Empire Realty Associates)

Chris, great ideas. They were really neat!

03/19/2008 12:30 AM

by Mark Organek - Tempe Gilbert Mesa Chandler REALTOR (RE/MAX Alliance)

Thanks Tammy and Terry - I got everything at a local dollar store for a buck a package.

Libby - flammable things, you might need to check with the USPS. I appreciate your post.

Justin - a watch? That's another great idea!

Vickie - thanks for your comment. Just trying to share some ideas here.

Mark - I appreciate you posting...thank you.

03/19/2008 08:27 AM

by Chris Mitchell (25-8 Marketing)

Posted on the main blog... some we do:

Award ribbons (blue with the 1 on them) - "our clients are always No. 1 to us!"

snack size individual popcorn - "We have poppin' fresh ideas to sell your home!"

A good idea - just look through an Oriental Trading company catalog and you'll run into all kinds of little giveaways to give you ideas.

another one:

lotto tickets ($1 powerball) - "Don't gamble with your home! Call us!"

thanks for the post - this reminds me, I need to get back to doing those things!!

03/26/2008 03:03 PM

by Sheree Wilkerson (Allegiant GMAC Realty)

Thanks for those great ideas! I like the lotto ticket idea too! Anything to make us stand out in the crowd is worth trying!!

03/26/2008 03:41 PM

by Nancy Kent, RE/MAX Hill & Valley, Western Mass (RE/MAX Hill & Valley)

Very creative ideas!!! Definetly going to try them out!

03/26/2008 03:45 PM

by Nichole Tigges & Monique Riddle (Century 21 Mike Myers Realty, Inc.)

Sheree - I really like your ideas...especially the lottery ticket...that's a winner!

Nancy - thanks for the comment!

Nichole and Monique - give 'em a shot...they will help! Thanks!

03/30/2008 01:56 PM

by Chris Mitchell (25-8 Marketing)

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