Where to spend your advertising/marketing money to get the biggest bang for your buck?
How to say THANK YOU TO PAST CLIENTS, other REALTORS, or anyone for those referlas WITHOUT BREAKING THE BANK or going brook...great ideas for under $10
That is the ago old question of Realtors, sales persons, and we are in sales. I think you should spend it were you get the most return on your money...past clients. Yes I prospect for expireds and fsbo and they amount to approximately 20% of my business, with 80% coming from past clients, past clients referrals. I have some great ideals and have done some fun, lavish campaigns' for my past clients, the life blood of my business, like past client parties, etc. but we are only allowed one ideal for this contest. I have looked for years for an inexpensive way to say thank you to past clients for sending me their referrals of friends, neighbors, family, etc. I found it, and will share it with you here, including where to buy it all for a nominal price.
A great gift and the package to present it in, which is as important as the gift, kind of like the pretty paper, and bows you put on a present, makes it look so much better.
•1 Every time a client sends me a referral they get a personal phone call from me thanking them for the referral. The information is put into top producer my soft ware tracking system. For the first referral the past client is made an C contact type, 2nd referral a B contact type, and for the 3rd + they are made an A contact type (this is in addition to them being a past client type too)
•2 They are sent a special thank you card (the wrapping & bow) and a gift of a calculator & pen set, a million dollar bill.
You are thinking OK big deal, but it is...what do you send? This is the best part. The total cost for this comes to UNDER $10! TOTAL for EVERYTHING the gift, the million dollar bill, the custom thank you card, and the postage. HOW COOL IS THAT and it is something they use all the time. People like them so much I've had them call and ask to buy another one from me! Of course they are given another one at no charge.
•3 The calculator & pen set that is customized with your logo, name and phone # is only $4.95 (in bulk). Now this is not a normal calculator it rotates in a 360 degree angle when you open it and you logo/name is on one side and when it rolls to the other side your phone # is there. They are small enough to fit in your purse or pocket, and they are fun to play with. They are like puzzles, trying to figure out how it works since there is no hinges, it's like it has a magnet and it just keeps turning inside its self. Hard to explain, but they are FASCINATING AND PRETTY.
I paid $4.95 and ordered in bulk, I think I ordered 500, but you can order as few as one for $7.98
Inc Harriet Carter Gifts, Inc Welcome to calculatorsonline.com Calculator/Pen (P7806)
PERSONALIZED CALCULATOR & PEN is the perfect accessory for those on the go. It's great for figuring out tips at restaurants, calculating discounts at department stores and more. Silver-tone ball point pen can also be used as a stylus to press the calculator keys. Compact so it fits into a purse, pocket or briefcase. Case is personalized with your initials. Comes with button battery. 4-1/2" L.
•2.The thank you cards are also custom made too and they are only around $1.50 each. They are classy looking and several different styles to choose from. I use the one with the world on it. On the front it says "Your referrals mean the world to me", and on the inside it says, "Thanks a Million". They also have a slot for your business card.
Go to http://www.millionbill.com/, to see the complete selection of cards, million dollar bills, and place an order NOTE, THESE CARDS ARE OVER-SIZED SO THE MILLION BILL (WHICH IS THE SIZE OF A REAL BILL FITS IN WITHOUT FOLDINGIT...THEY ARE MADE SPECIALLY FOR THE BILL TO FIT IN, AND COME IN 4 DIFFERENT STYLES ALL WITH THE MILLION THEME...ALSO YOU GET THEM AT THE SAME PLACE AS THE MILLION BILL, www.millionbill.com. These greeting cards speak for themselves. All cards are printed on quality paper stock and measure 4-1/2" x 6-1/4". Inside of cards include insertion slots that hold your business card. Your cards are shipped with envelopes. Get the best effect by adding our Traditional Million Dollar Bills or your own Custom Million Dollar Bill. Use these cards to build your business with more referrals. Inside copy:
Million Dollar Greeting Cards Kit
Includes 100 Million Dollar Bills and 90 cards and envelopes. (15 each of all 6 styles) Only $95. A great gift idea!
Inspire people to meet with you by sending a Million Dollar Bill inside this eye-catching card.
Thanks a Million!
The Million Dollar Bill is of course also customized with your name, logo, etc. and cost $1.50 or less a piece. I buy 1,000 of them at a time for $149. I like the ones that look like a real million dollar bill, with my name and phone #S on the back side, but you can get them with your picture on the front or they have ones with Santa Clause on the picture. I also use these at my Mike Ferry training, and everywhere I go to pass out to other Realtors, or just people I run across. Everyone love them, and KEEPS THEM, so your odds are much better handing out a million dollar bill with your information
The front looks real, back has whatever you want on it, you can also have them laminated to use for a bookmark, the kids love them too! Use them instead of business cards, people keep them forever. I'v had agent at Mike Ferry superstar retreats tell me they have had my million dollar bill in the wallet for years as a motivator, and guess where they send their referrals...to Liz Carter & Team Realty!
I use these gifts and cards to send to other Realtors who send me referrals also, or for that matter anyone who sends me a referral, so if you would like me to send you one to try out...just send your buyers and sellers to Liz Carter & Team Realty, 21949-D, Katy Frwy. Katy, Texas 77450. 1-800-783-4041 www.lizcarter.com, I promise to give anyone you send me 110% great, friendly Texas service. Liz Carter
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