Last week, I wrote a blog talking about how important it is that you spend your time mainly on your Unique Talents. This is the key to both your happiness and success in any business, but especially in real estate where there are so many tasks that can distract you, take up valuable time, and get your business off on a tangent endlessly.
In the next blog I talked about New Year's resolutions and focusing in 2014 on Goalbushido. Understanding where the faults are in your daily routine and committing to correcting them allows you to focus on your Unique Talents. Now that we've gotten this far, I want to talk about putting your talents in order.
How do you organize and decide what type of unique talent activities to do? At first, you may think that it would be best to spend 100 percent of your time on Unique Talents. That is close to impossible, but I think an ultimate goal of 80 percent is possible for a true Billion Dollar Agent who is growing from $1M to $5M in GCI or more.
You have 100 percent control over some unique talents and you can create something from nothing overnight. Others, such as listing appointments with sellers, are dependent on other aspects of business flow. Here is how you should organize your focus hours for unique talent slots:
· A - These are your best unique talent activities, such as listing appointments or meeting for a buyer consultation. You do not have 100 percent control over the quantity of these activities.
· Backup - These are second tier backup activities, in case you do not have enough A. For example, if you have a 2:00 p.m. to 4:00 p.m. time slot daily for a listing appointment, and you do not have a listing appointment scheduled for the coming day, you could email or call client/SOI/vendors. Schedule a get together, meet for coffee or use that time slot to do calling of your seller leads.
· Lead Generation - This is a bit complex to understand. You can use your focus hour timeslots to do lead generation activities which will generate more unique talent options. For example, you may spend an hour writing ten notes to client/SOI/vendors to touch base. Reach out and suggest you meet for coffee/lunch and ask them to call you. If you send ten notes, you have a positive touch with those ten people and the two to three who respond will fill a future focus hour.
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