Attracting buyers to purchase a luxury property in Kohala at the Mauna Kea Resort is partly a state of mind. If they have not been to the property, they need to be enticed with photos.
Yes, it is normal that listing agents will have professional photographs taken of a luxury home for sale on the Big Island of Hawaii and place them all over the Internet. And, yes, that will entice a lot of random buyers to look at them.
But there's another aspect to marketing a luxury home for sale on the Big Island of Hawaii and that is direct mail to a targeted list or personal contact.
And having your iPad out and showing photos in a hurried fashion might get a "flash" of interest, but there needs to be a more lasting impression left behind and that is:
A large, beautiful, glossy, colorful brochure.
Think about it, chances are that this beautiful brochure will be shown around to family and friends.
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