Imagine you're getting ready to upload a Youtube video to your website about a property you were just contracted to sell. You've spent hours filming, editing and applying the final touches to your masterpiece. You hit upload to your Youtube account and BAM.....that'll be $1.00 pops up.
This could be what happens in the very near future. On Tuesday a Federal appeals court struck down an FCC ruling meant to prevent an Internet Service Provider (ISP) - and who you pay for internet access - from prioritizing some website traffic over others.
SO WHAT DOES THIS MEAN FOR YOU?
Suddenly, service providers are able to charge based on the content you watch or the sites you visit. Want Youtube? That's an extra charge. Want Google Earth, that's an extra charge. See where this is headed? It was kinda like the extra fees airlines started implementing for luggage, and we all know how ridiculous that's gotten don't we?
Don't pay and you can't watch or utilize the service. Think this will affect your marketing and SEO as a Realtor or broker, you betch ya?
You can thank Verizon Wireless and Metro PCS for the ruling too, read the timeline here. They've had a long standing challenge to the now overturned law, and in a public statement on Verizon Wirelesses public blog the company said "It had no plans to institute any form of a tiered access program." Yeah right!
Free Internet, not much longer, welcome net neutrality!
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