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Luxury Real Estate Marketing Tips: A Sense of Community

By Ron and Alexandra Seigel

Services for Real Estate Pros with Napa Consultants DRE00893924

January 15, 2014 09:06 PM

A sense of community can be the deciding factor for buyers of luxury real estate. Of course, if that community is a cluster of a multi-million dollar ski-in, ski out homes in one the most prestigious ski resorts in the world, that doesn’t hurt.

One of the most charming communities we have ever encountered can be found along the Last Chance run in Deer Valley. What these homes have in common is woodcarvings of animals and Native Americans on display for all to see as they ski by.

One of the homes features raccoons. Another has bears skiing on the roof. And, another has a three-story hand carved totem pole with a bald eagle and nest at the top. The community spirit is palpable, with neighbors out-doing each other as if it were a high-end Christmas decorating contest. The craftsmanship however, speaks for itself.

When you show high net worth buyers homes in luxury communities, take the time in advance to discover whcin ones have a true sense of community. This factor alone can be the tipping point in clinching the sale.

Written by Ron & Alexandra Seigel-

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Rebecca Gaujot, Realtor®

Lewisburg, WV

Lewisburg WV, the go to agent for all real estate

Even though I don't ski, I would love to visit this community.

Jan 16, 2014 11:47 AM

Laura Cerrano

Feng Shui Manhattan Long Island - Locust Valley, NY

Certified Feng Shui Expert, Speaker & Researcher

My particular job is all about connectivity of people!

Love and light and prosperity in 2014,

Laura

Jan 16, 2014 12:27 PM

Jack O'Neal

HomeSmart Elite Group - Gilbert, AZ

Alexandra and Ron, this was by far the most amusing post I have read all night. Great pics too! I agree that Last Chance has a great spirited sense of community. The homes look very nice as well but for luxury living I don't think everyone would want to wake up to seeing carved out racoons on their patio railings. It looks like it would be a very fun place for a weekend getaway however!

Jan 16, 2014 12:55 PM

Christina Sanchez Hood

Palo Alto, CA

#SiliconValleyHOODS | Inspired Living

Alexandra and Ron, what a great post! I love the skiing roof top bear. I am wondering if he was heli-skiing and landed on the roof? lol Only kidding, I love Deer Valley. As for the community aspect, yes I agree, it plays an important part in the Luxury Lifestyle decision making process. Congrats on your feature.

Jan 16, 2014 01:44 PM

Angelia Barton

Keller Williams Southern Oregon - Medford, OR

Luxury Homes Southern Oregon 541.995.0.NOW

Nice feature Alexandra and Ron, although I am not aquainted with Deer Valley, it looks wonderful!

I agree with you, people love a sense of community and it can come in lots of ways. We have a wonderful Nunan square community that has a lot of new historic homes, a beautiful town square, with a splendid display of ornate buildings. People love it, they drive through just to see it and stop in at the shops.

Thank you for the write up.

~Angelia

Good Things!

Jan 16, 2014 02:27 PM

Kaye Swain

Keller Williams Real Estate Roseville CA - Roseville, CA

Your Roseville Real Estate Agent

Love those photos. That bear is adorable! I'll have to show it to my grandkids. Thanks for a fun visit.

Jan 16, 2014 03:13 PM

Kerry Lucasse

eXp Realty - Urban Nest Real Estate Group - Atlanta, GA

Your Urban Nest Atlanta Real Estate Consultant

Great advice and I love the photos - especially the bear skiing down the roof!

Jan 16, 2014 03:19 PM

James Dray

Fathom Realty - Bentonville, AR

My vote is the bear on the roof and I really like the one on the stairs. look like they are having a good time.

Jan 16, 2014 06:58 PM

Jennifer Fivelsdal

JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571 - Rhinebeck, NY

Mid Hudson Valley real estate connection

It pays to be observant, taking stock of what really makes the community. Love the photos.

Jan 16, 2014 07:03 PM

Joe Petrowsky

Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT

Your Mortgage Consultant for Life

Good morning. Love the photos, that is some serious work to get these carvings done. Hope you are enjoying your winter wonderland.

Jan 16, 2014 07:20 PM

Potranco Realty

Potranco Realty - San Antonio, TX

"Sold with Potranco Realty"

A/R, I think I've seen Scott write about this neighborhood? is in Deer Valley Utah?

I love the bear skiing and of course the others are very unique, what fun for the neighbors to compete against each other just like those decorating during Christmas time.

Jan 16, 2014 07:23 PM

Sally K. & David L. Hanson

EXP Realty 414-525-0563 - Brookfield, WI

WI Real Estate Agents - Luxury - Divorce

Such delightful and whimsical features...you just know that the homeowners have a great sense of humor !

Jan 16, 2014 07:27 PM

Andrew Mooers | 207.532.6573

MOOERS REALTY - Houlton, ME

Northern Maine Real Estate-Aroostook County Broker

The ski bears make me think of a Disney park theme. Eh Boo Boo? The surroundings and what to do for fun adds to the sticks and bricks appeal for sure. Whether ski areas, horse dude ranch themes or amazing polo fields, clay tennis courts or talk about flowers and fountains, how is buying this property going to improve my quality of life? Life lives, happens at the real estate.

Jan 16, 2014 09:50 PM

Michael Setunsky

Woodbridge, VA

Your Commercial Real Estate Link to Northern VA

Ron & Alexandra, what a great way to showcase a community. The totem pole speaks for itself.

Jan 16, 2014 10:03 PM

Patricia Feager, MBA, CRS, GRI,MRP

DFW FINE PROPERTIES - Flower Mound, TX

Selling Homes Changing Lives

Alexandra & Ron,

Have I told you lately how great you are?

Love your photos and stories too!

Jan 16, 2014 10:46 PM

Kathy Streib

Cypress, TX

Home Stager/Redesign

Ron and Alexandra- who wouldn't want to live in this community, and that's it... community. How much fun would this be!

Jan 17, 2014 01:14 AM

Margaret Rome Baltimore 410-530-2400

HomeRome Realty 410-530-2400 - Pikesville, MD

Sell Your Home With Margaret Rome

Beautiful way to highlight this lovely community. Very creative art and so perfect for showing off the personality of the neighborhood.

Jan 17, 2014 03:33 AM

Tammie White, Broker

Franklin Homes Realty LLC - Franklin, TN

Franklin TN Homes for Sale

I'm not sure how I would feel about a community that allowed big bear statues on the roof? I guess it's all in the eyes of the beholder.

Jan 17, 2014 05:19 AM

Ron and Alexandra Seigel

Napa Consultants - Carpinteria, CA

Luxury Real Estate Branding, Marketing & Strategy

Dear All Commenters.

Thank you for all 30 comments. Ron and I read each one of them and totally appreciate every comment. We have returned the favor by commenting back on your posts, instead of singly, due to time constraints.

I do want to say to Tammie, that this neighborhood/community would not be one I would show you, if I were showing you homes in Deer Valley, Utah. However, Ron and I would love a home there. Neither one of us you or ourselves is right or wrong, the key here is what speaks to us an emotional level, and this example speaks to us big time, from carved totem poles, rams, and bronze elk family, we would love it.

We all have different tastes in everything, and that for us is the beauty of life. Thanks everyone, A

Jan 17, 2014 06:48 AM

William Johnson

Retired - La Jolla, CA

Retired

Hi Alexandra, I love these homes and Deer Valley is so special. I have a past cleint that moved there and they love it. They are also major travlers and this place is where they love to call " Home". That speaks volumes. BTW, I have seen some of the bears and totem poles and they make me smile every time.

Jan 18, 2014 02:26 PM