iHouse, which creates Web sites for real estate practitioners nationwide, last month surveyed the market. The results from iHouse are eye opening and every Real Estate Professional should take that time to read the outcome and focus on how to incorporate the Internet into their business plan/model.
Here are some of the conclusions from the survey provided by iHouse about the way the industry is using the Internet. About 50 percent of those surveyed stated that they had more than 10 years of experience in the real estate industry.
- 98 percent of practitioners surveyed have some sort of online presence up from 91 percent in 2007.
- 72 percent have a customized site while 10 percent have a profile on their brokers' site.
- 71 percent are spending more than $250 per month on marketing
- 33 percent are spending more than $550.
- 70 percent spend at least 50 percent of their marketing dollars online.
- 41 percent say they are reducing offline spending and increasing online spending.
Just from these survey results each of us can take a few ideas of how to grow not only our professional real estate business but also our Internet presence. Take time to visit my website at www.danielhayesteam.com
Source: iHouse (03/10/2008)
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