Special offer

WHY YOU WERE BUYING OR SELLING WAS VERY RELEVANT

By
Real Estate Broker/Owner with people first...then business Ran Right Realty 636943 licensed to thrill

Many years ago when I was starting out in Real Estate, when something in the neighborhood became available, one of the most often asked questions was WHY are they selling? Where are they going? When are they leaving and the grand daddy of them all...How much do they owe on the property?

THIS DATA CONTROLLED THE DEALS

Buyers and their agents needed this data to strategy and prepare an offer that would favor the buyer first and then the seller. Of course the seller and their agent knew at the time that this data would be used against them as well. So what did they sellers do?

SAY SOMETHING OR PEOPLE ASSUME THE WORST

They came up with a sort of Press Release type statement with the help of their agents that would minimize or offset the bargain hunters. We decided to move back home next to our parents. We got a job offer or transfer we are considering. We don't have to leave right away. These answers and variations thereof were used to offset the strategy of needing to sell. In established neighborhoods back then, people usually stayed put longer making others want to move into an established community

THE BUYER EYED THE SELLERS GAIN

One thing that was hard to get around of was the amount of equity you had sitting there. A seller wanted it all and and a buyer thought...hey, if you took less you would still be just fine and the tug of war began. The buyer knew there was room and the seller could do nothing about it. The buyer would hope that the seller would just say yes and a bargain purchase kicked in. (rare)

SOME SELLERS SAID THAT'S MY PRICE PERIOD

Some sellers held with the idea of take it or leave it and held their position no matter what. Mind you the home was NOT overpriced either. It was worth that much. The result of this was that their home wouldn't sell right away but back then it would eventually sell proving that there was a buyer for everything sooner or later. The seller simply said...I am not moving unless I get this price and they prevailed too

THIS INFORMATION WAS COVETED BY ALL

It is the buyer hoping to take advantage of a situation and use it to their advantage. If you knew a seller had to sell because they were leaving right away, that was your good fortune to have stumbled upon it and you made some money going in. The seller did okay and moved on

KNOWLEDGE WAS POWER

Back then it was the neighbors that spilled the beans if a good agent knocked on doors and inquired. People love to talk and neighbors know everything. They would be the ones to tell you why they are moving and when and how fast they need to make it happen too. Then the agent and the buyer would use that data accordingly

DIVORCE MEANS BARGAIN

When people heard the word divorce back then, they salivated thinking a bargain is about. they were right too. The divorcing couple wanted their share of the money to move on. But today if the courts are involved or attorneys, the opposite may take place. They will try to squeeze every penny out of the transaction. But back then the plan was to liquidate and it meant bargain galore.

REAL ESTATE MOVES

Why someone is buying and why someone is selling remains an interesting dynamic to the Real Estate game. Perhaps it is wise to keep those Real Estate playing cards...close to the chest if you can and if you can't...well that's Real Estate!

Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Very true Richie, there are a lot of dynamics that go into selling a home...sometimes having all the right information can make a big difference for a buyer, sometimes it does not matter because the seller is set in stone.

Jan 18, 2014 12:28 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Hello Anita...and an agent has to unravel it all and then proceed

Jan 18, 2014 12:29 AM
Jeff Fritzson: Frisco Real Estate Pro
Jeff Fritzson Real Estate, Ebby Halliday Realtors - Frisco, TX
Your Success is My Focus!

Hey RIchie - the interesting thing is that even agents who received this information more often than not didn't know how to properly use it to their advantage. In today's world you can suffer from information overload. Figuring out what will make the difference for your clients is the challenge. Thanks for the post.

Jan 18, 2014 12:30 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Jeff...Yes to your point about how to use it...I saw that too. thank you

Jan 18, 2014 12:35 AM
Hella M. Rothwell, Broker/Realtor®
Carmel by the Sea, CA
Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea

Richie: Even today, go visit the neighbors and get the reall skinny. Great topic and, yes, all buyers want to know WHY. There should be a place on the MLS for this (just kidding, but maybe not).

Jan 18, 2014 12:37 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Hella...actually YOU hit on two good points. One, we still want to know WHY and two the neighbors do tell all. I like the MLS ck the following reason premise too

Jan 18, 2014 12:44 AM
Kelly McGovern
Realty Concierge International - Bellingham, MA
Working with Kelly is a good move

I had one buyer ask the neighbor about the neighborhood and found out the reason the sellers were selling was because they were fighting with another neighbor.  I guess it was really bad - a hate/hate relationship.  It worked in my buyers favor to low ball and come to a price I never thought they'd achieve.  I guess the sellers really did want to get the heck out of dodge!  (by the way that WAS the name of the street lol)

Jan 18, 2014 01:27 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Hello Kelly...great relevant story and a laugh too! If you get privy to a MUST sell that isn't advertised as MUST sell...move on it..Thank You Kelly

Jan 18, 2014 01:33 AM
Larry Johnston
Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC - Elkhart, IN
Broker,Friends & Neighbors Real Estate, Elkhart,IN

Hi Richie, You are right about the tug of wars. Now it's all out war. You make some good points there.  Have a great week.

Jan 18, 2014 10:38 AM
Mark Loewenberg
KW of the Palm Beaches - Palm Beach Gardens, FL
KW 561-214-0370

yes intrigues me as well as opens up conversations as to to the why of the sale and how that will affect the pricing

Jan 18, 2014 11:00 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Hello Larry...thank you for joining me...

Hello Mark...the dynamics do not disappoint if one knows how to mine the data...

Jan 18, 2014 11:11 PM