Mistakes Sellers Make - Hiring the Wrong Agent
Sellers often think all real estate agents are created equal. We are not. We're independent contractors who work under the authority of a brokerage. However, we are given a lot of flexibility in the way we operate our business and market our listings. The biggest mistake I often see sellers make is hiring the wrong agent.
The following article gives some excellent advice when choosing a real estate agent. Be sure to interview more than one candidate and ask lots of questions.
I would love to have the opportunity to interview for the position of selling your Franklin TN home. Please call Tammie White at (615) 495-0752.
Mistakes Sellers Make - Hiring the Wrong Agent
We have all seen it, the big colonial home on the hill or the cute as a button ranch house that the "wrong agent" somehow ended up listing. You know the agent...the one who never answers their phone, has another job that constantly keeps them away, is shady, doesn't follow-up, throws a sign in the yard and disappears, has nearly zero marketing...yes, the one that gives our industry a black eye!
This often happens because some sellers are too eager to get their home listed and instead of finding the "right agent" they:
- Call the first person they see on a sign
- Call a big brand and take whomever is available
- Use the person their step-cousins friend knows
- Make an impulsive, frustration, or anger hire
The point is, sellers MUST do their homework before hiring a listing agent. Take the advice of trusted friends, go online and do research to see if the agent utilizes the Web as part of their marketing plan, read reviews from past clients, and lastly, make sure to interview all potential candidates.
While there are many more questions that can be asked, here are a few that sellers can ask prospective Realtors® before deciding on the right agent to list and sell their home.
How long have you been in residential real estate? Is it your full-time job?
- What designations and certifications do you hold? How will they help you sell my home?
- How many homes did you sell last year? How many in my neighborhood?
- What is your average list-to-sales-sales-price ratio in the last 12 months? What is the market average?
- Are you mainly a seller's agent or buyer's agent?
- Do you practice dual agency?
- How familiar are you with my neighborhood?
- Do you use social media? If so, what sites?
- How will you market my home?
- How will you keep me informed of showing activity?
- What methods will you use to stay in touch? How often?
- How many are on your team? Will I deal with you or an assistant?
- What sets you apart from all the other agents in town?
- What listing price do you recommend? How did you come up with that price?
- How can I enhance my homes appeal?
- On average, how many days does it take you to sell homes? What is the market average?
- Can you provide me with references?
- When are you NOT available?
- What percentage of your listings expire?
- Will you recommend service providers to help me with home repairs, staging, etc.?
- What is your business philosophy?
The bottom line for sellers is to take your time and make sure the agent you choose to list your property is one you are comfortable working with and meets all the criteria you are looking for in an agent. Happy selling!
Mistakes Sellers Make - Hiring the Wrong Agent
Anita Clark Realtor
Coldwell Banker SSK Realtors
470 S Houston Lake Rd
Warner Robins, GA 31088
(478) 960-8055
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All original text, video, and photo content is the exclusive property of Anita Clark Realtor LLC and may not be used without expressed written permission. The information contained herein has been obtained through sources deemed reliable but cannot be guaranteed for its accuracy. We recommend to all buyers and sellers that any information of special interest be obtained through independent verification. All measurements are approximate.
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