Special offer

Broker Opens - Make Them Work!

By
Real Estate Agent with Berkshire Hathaway Home Services Florida Network Realty BK 3030920

I have an oceanfront condo listing that I'm listing with another agent in my office.

It's priced at $1.4M, has gorgeous ocean views from almost every room (with the exception of the baths & the closet) and is a full floor unit, so you own the entire floor.

It's elevator access only by a key or a code, and can be locked to prevent anyone from accessing your unit when you are out of town, which is a huge security feature not available in the majority of our condos here in Jacksonville Beach, FL.

We had not had a lot of activity since we listed it in December, and at that time, to properly execute a broker's open would have been impossible due to the upcoming holidays.

So, we hosted a broker's open last Thursday night, along with another oceanfront condo.

Catering included a gorgeous cheese platter, empanadas, moorish lamb meatballs, polenta cakes, Mayport shrimp, marinated olives - it was fabulous!

We did an electronic ecard to invite the top agents who had listed and/or sold over a certain price point in our area, and really focused on agents who had done ocean front properties.

We followed up with phone calls to as many agents as we could, and the results paid off: we had over 35 agents attend, many with positive things to say about the condo (which we expected, but still nice to hear), and one agent even called a buyer prospect he had so they could see the condo.

The weather was fabulous, with sunny bright blue skies, and then a full moon rose over the ocean - it could not have been a better event!

Posted by

Carol Zingone is a full service Broker Associate proudly affiliated with Berkshire Hathaway HomeServices Florida Network Realty in Atlantic Beach, FL.  I help buyers and sellers locally, regionally, and internationally.  With hundreds of happy buyers and sellers over the course of my career, I'm thrilled to help first time buyers, military buyers, seniors, investors, 1031 exchange properties, short sales and REO's.  I have spent hours honing my expertise, including the designations of: Graduate Realtor Institute (GRI), Loss Mitigation Certification (LMC) , Short Sales, Foreclosures, REO's, (SFR), and Senior Real Estate Specialist (SRES).  I pride myself on providing excellent expertise to all buyers and sellers. Search the MLS via www.carolzingone.com  for Jacksonville and area listings!

 

Mary Yonkers
Alan Kells School of Real Estate/Howard Hanna Real Estate - Erie, PA
Erie/PA Real Estate Instructor

Kudos, Carol.  Great approach to hoting a broker open to selectively invite top agents via e-card and phone call.

BTW--your menu sounds delectable, too. (Love Mayport shrimp!)

Jan 19, 2014 05:26 AM
Michelle Finnamore
Toronto GTA, Alliston, Newmarket - Vaughan, ON
Preparing your property for sale

You did a great job from A to Z  with this broker open. If it was staged did you ask your stager to blog about it, share the listing online with their network as well. That is a service that we offer to our agents and it works to get extra exposure for the property. We work for many different brokerage around our area and most have international buyers that would love to show  a property like that.

Jan 19, 2014 07:49 AM
Conrad Allen
Re/Max Professional Associates - Webster, MA
Webster, Ma, Realtor

Hi Carol.  Good luck with the listing.  Its sounds wonderful.

Jan 19, 2014 07:26 PM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Carol, sounds like those who attended enjoyed a feast and opportunity to view a special unit! Good luck with this listing. Enjoy your day!

Jan 19, 2014 07:59 PM
Ralph Gorgoglione
Metro Life Homes - Palm Springs, CA
California and Hawaii Real Estate (310) 497-9407

 

Carol, timing is sometimes everything and your timing to have this broker’s open a few weeks after the holiday, along with your due diligence on getting the word out, really paid off for you.

 

Carol Zingone
Jan 23, 2014 02:42 AM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

I target all of the offices who deal heavily in the market and Call every agent !

Jan 28, 2014 11:25 AM