There was a time when sales cooperation was the backbone of the real estate industry.
However, recent marketing trends seem to be rejecting the long-standing system of sharing business amongst brokers.
Not a problem for me as I think that businesses have the right to establish any model that they wish. Innovation and entrepreneurship drive industries in new directions that were previously uncharted!
But I also think that it wrong to play it both ways. If you don’t want to share, in my most humble opinion, the listings should NOT be placed in a cooperative Multiple Listing Service if there is no intention to cooperate.
Surprisingly, most MLS services don’t seem to care about the practice, and as a result, more and more of these listings are popping up.
What does the future hold for the MLS model?
The question is this: Is the purpose of an MLS to serve as a platform for sales cooperation or is it just advertising?
My guess is that they won’t be around much longer, because they no longer endeavor to provide a necessary ancillary benefit to their customers.
I am not saying that they are dinosaurs that perished after a natural catastrophe.
Because they are causing their own extinction without ant outside influence!
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