The slowdown in our industry means that sellers and agents alike search for new ways to appeal to buyers. Home staging is one of those ways, and the number of home stagers is growing exponentially because of an increasing demand for their services. Five years ago, there were only a few hundred professionally trained stagers, according to their professional organization. Now, there are more than 20,000 in North America.
Although staging can be a costly venture - often thousands of dollars - there is interesting research that suggests it pays off enormously. A 2005 study performed by Coldwell Banker tracked 2,772 properties. It found that while the average home was on the market for 31 days, staged homes sold in just under 14 days. And while the average unstaged home sold for 1.6% above the asking price, staged homes went for 6.3% more.
What have you found? Is staging worth it?
Adam Brett
RE/MAX NOC
Fullerton,CA
714-496-8116
800-977-ADAM
www.RealtorAdam.com
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