Handling Objection
An individual asked what added value do we as agent add to a seller of a 2 million dollar house vs a $200,000 to compensate for the $120,000 vs $12,000 commission (Based on 6%). What would you say if you were asked this question?
Wesley,
I agree with Lisa and also would add that with a high dollar home the marketing needs and costs are also substantially higher. If you were to place ads in Luxury homes magazines or specific advertising media that caters to the types of buyers that we need to attract, the cost is nearly 10x the amount of newspaper and typical media used for lower priced homes. The other issue is the liability involved with a higher priced home.
I just stopped by to welcome you to Active Rain. I hope that you find it a great benefit to your business and that you see the value that I have also found here. I am from Charlottesville Virginia and using Active Rain has really increased my business!
My main blog on Active Rain is here: Charlottesville Real Estate Blog, not the link at the bottom of this post.
I hope you will look into the many groups as there are some great group both local and broad based,....
enjoy!
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